gram games | gdg devfest 15 "releasing your unity game"
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Releasing Your Unity Game:How to Turn it into a Product
GDG DevFest 2015 Istanbul, November 2015
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ABOUT ME
GDG DevFest 2015 Istanbul, November 2015
Game Developerat Gram Games
Developing games professionally for 3 years,
Worked on 14 titles, 6 of them in Unity.
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AGENDA
GDG DevFest 2015 Istanbul, November 2015
Analytics
Ad Monetization
Localization
Data Persistence
Local & Remote Notifications
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ANALYTICS
GDG DevFest 2015 Istanbul, November 2015
Be data-driven, critical to success
Gathering data about your gameInstallations, retention, churn andgame play statisticsSee what’s wrong or doesn’t work
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ANALYTICS SOLUTIONS
GDG DevFest 2015 Istanbul, November 2015
AdjustUpsight (Previously
Kontagent)
PAID
Google Analytics
Flurry Analytics
Parse Analytics
FREE
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ANALYTICS
GDG DevFest 2015 Istanbul, November 2015
Initialize
On Event Track
Send to Server
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AGENDA
GDG DevFest 2015 Istanbul, November 2015
Analytics
Ad Monetization
Localization
Data Persistence
Local & Remote Notifications
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MONETIZATION
GDG DevFest 2015 Istanbul, November 2015
Ad R
even
ue
Banner
Interstitial
Native Ads
Rewarded Video In-A
pp P
urch
ases Energy
Consumable
Vanity Items
Durable/Premium Items
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AD MONETIZATION
GDG DevFest 2015 Istanbul, November 2015
Use Ad Mediation
AdMob• Unity Support• 30+ supported ad
networks
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AD MONETIZATION
GDG DevFest 2015 Istanbul, November 2015
Load AdAd
Request
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2
3
Ad Networks
On Ad Load
AdMobAd
Show Ad
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AGENDA
GDG DevFest 2015 Istanbul, November 2015
Analytics
Ad Monetization
Localization
Data Persistence
Local & Remote Notifications
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LOCALIZATION
GDG DevFest 2015 Istanbul, November 2015
Adaptation to a region or country
Not just translation of text
Audio, texture, currency, date and time
Localization Manager
EN“OK” = “Ok”
TR“OK” = “Tamam”
DE“OK” = “In Ordnung”
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LOCALIZATION
GDG DevFest 2015 Istanbul, November 2015
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LOCALIZATION - SOLUTIONS
GDG DevFest 2015 Istanbul, November 2015
Smart Localization
Localization Package
l2 Localization
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AGENDA
GDG DevFest 2015 Istanbul, November 2015
Analytics
Ad Monetization
Localization
Data Persistence
Local & Remote Notifications
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DATA PERSISTANCE
GDG DevFest 2015 Istanbul, November 2015
Storing data to save state
High Score
Player Level
Last state of game
2 Options
Local file persistence
Cloud persistence
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LOCAL FILE PERSISTANCE
GDG DevFest 2015 Istanbul, November 2015
Easier to reasonLess secure. May need encryption for sensitive informationLost after player uninstalls the appSuitable for basic data storage
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CLOUD PERSISTENCE
GDG DevFest 2015 Istanbul, November 2015
More complex to integrate
Costs money
Requires internet accessPersists even though player uninstallsthe appYou have access to data
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AGENDA
GDG DevFest 2015 Istanbul, November 2015
Analytics
Ad Monetization
Localization
Data Persistence
Local & Remote Notifications
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LOCAL & REMOTE NOTIFICATIONS
GDG DevFest 2015 Istanbul, November 2015
Display information when game is not runningCan send reminders, campaign info etc.Helps increase retention & engagement
Platform-specific
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LOCAL NOTIFICATIONS
GDG DevFest 2015 Istanbul, November 2015
Scheduled by the app & delivered on same device
Usually scheduled at a later time
Unity provides iOS version, but no Android
ELAN for Android
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LOCAL NOTIFICATIONS
GDG DevFest 2015 Istanbul, November 2015
On Application Quit
Notification
Create
Schedule
7 days later
Show
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REMOTE NOTIFICATIONS
GDG DevFest 2015 Istanbul, November 2015
Sent by your server, pushed to device
Unity provides iOS version, but no AndroidGreat control over what to send to each player
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REMOTE NOTIFICATIONS
GDG DevFest 2015 Istanbul, November 2015
Request IdentifierID
Save ID
Send Notification
Push
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REMOTE NOTIFICATIONS - COMBINED SOLUTION
GDG DevFest 2015 Istanbul, November 2015
Works both for iOS & Android
Easy to integrate
THANKS!MURAT GÜREL
Game Developer at GRAM GAMESmurat@gram.gs
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