gram games | gdg devfest 15 "releasing your unity game"

Releasing Your Unity Game:How to Turn it into a Product

GDG DevFest 2015 Istanbul, November 2015

1

ABOUT ME


Game Developerat Gram Games

Developing games professionally for 3 years,

Worked on 14 titles, 6 of them in Unity.

2

AGENDA


Analytics

Ad Monetization

Localization

Data Persistence

Local & Remote Notifications

3

ANALYTICS


Be data-driven, critical to success

Gathering data about your gameInstallations, retention, churn andgame play statisticsSee what’s wrong or doesn’t work

4

ANALYTICS SOLUTIONS


AdjustUpsight (Previously

Kontagent)

PAID

Google Analytics

Flurry Analytics

Parse Analytics

FREE

5

ANALYTICS


Initialize

On Event Track

Send to Server

6

AGENDA


Analytics

Ad Monetization

Localization

Data Persistence


7

MONETIZATION


Ad R

even

ue

Banner

Interstitial

Native Ads

Rewarded Video In-A

pp P

urch

ases Energy

Consumable

Vanity Items

Durable/Premium Items

8

AD MONETIZATION


Use Ad Mediation

AdMob• Unity Support• 30+ supported ad

networks

9

AD MONETIZATION


Load AdAd

Request

1

2

3

Ad Networks

On Ad Load

AdMobAd

Show Ad

10

AGENDA


Analytics

Ad Monetization

Localization

Data Persistence


11

LOCALIZATION


Adaptation to a region or country

Not just translation of text

Audio, texture, currency, date and time

Localization Manager

EN“OK” = “Ok”

TR“OK” = “Tamam”

DE“OK” = “In Ordnung”

12

LOCALIZATION


13

LOCALIZATION - SOLUTIONS


Smart Localization

Localization Package

l2 Localization

14

AGENDA


Analytics

Ad Monetization

Localization

Data Persistence


15

DATA PERSISTANCE


Storing data to save state

High Score

Player Level

Last state of game

2 Options

Local file persistence

Cloud persistence

16

LOCAL FILE PERSISTANCE


Easier to reasonLess secure. May need encryption for sensitive informationLost after player uninstalls the appSuitable for basic data storage

17

CLOUD PERSISTENCE


More complex to integrate

Costs money

Requires internet accessPersists even though player uninstallsthe appYou have access to data

18

AGENDA


Analytics

Ad Monetization

Localization

Data Persistence


19

LOCAL & REMOTE NOTIFICATIONS


Display information when game is not runningCan send reminders, campaign info etc.Helps increase retention & engagement

Platform-specific

20

LOCAL NOTIFICATIONS


Scheduled by the app & delivered on same device

Usually scheduled at a later time

Unity provides iOS version, but no Android

ELAN for Android

21

LOCAL NOTIFICATIONS


On Application Quit

Notification

Create

Schedule

7 days later

Show

22

REMOTE NOTIFICATIONS


Sent by your server, pushed to device

Unity provides iOS version, but no AndroidGreat control over what to send to each player

23

REMOTE NOTIFICATIONS


Request IdentifierID

Save ID

Send Notification

Push

24

REMOTE NOTIFICATIONS - COMBINED SOLUTION


Works both for iOS & Android

Easy to integrate

THANKS!MURAT GÜREL

Game Developer at GRAM [email protected]

gram games | gdg devfest 15 "releasing your unity game"

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