grainger brand analysis

Historic Background

Grainger was founded in 1927 and begun to supply solution for motors. In 1967 became a public company entering the stock market with a bunch of local branches of service, which would be a part of company future growth. With a focus on retaining the leadership in the industry Grainger seized technology opportunities. At 1980s installed a national satellite based digital communication network. At 1995 launched the corporate web site and at 1996 was taking orders.

Until today Grainger has expanded the products to 1 million and up leveled to the 13th largest e-retailer in the USA. It has the 6% of the MRO Fragmented market. As a leading broad-line supplier of Maintenance, Repair and Operating products has operations also in Asia, Europe and Latin America. The catalog is available online and through its mobile app.

The Business Model

THE STRATEGY FOR GROWTH

The Priorities for 2015:

• Growth: In North America, accelerate investments in

eCommerce, inventory management, safety services

and metalworking to gain more share. Foster new growth

through our single channel online businesses in Japan,

the United States and Europe.

• Productivity: Fund growth by creating more efficiencies,

reducing costs and delivering better service.

• Foundation: Invest in supply chain and technology systems

to add capacity and increase service and scale. Continue to

focus on creating a work environment that makes Grainger a

destination employer.

• Shareholder returns: Continue to generate strong returns

and cash flow while returning two-thirds of cash generated

back to shareholders

ONLINE PRESENCE

CUSTOMERS

FOR THE CAPSTONE PROJECT OF

DIGITAL MARKETING MOOC

https://www.coursera.org/specializations/digital-marketing

resources

• http://pressroom.grainger.com/phoenix.zhtml?c=194987&p=irol-corporatetimeline

• http://invest.grainger.com/phoenix.zhtml?c=76754&p=irol-irfactbook

• http://invest.grainger.com/phoenix.zhtml?c=76754&p=irol-reports• http://www.similarweb.com/website/grainger.com• http://invest.grainger.com/phoenix.zhtml?c=76754&p=irol-irfactbook

• http://www.alexa.com/siteinfo/grainger.com#trafficstats• http://invest.grainger.com/phoenix.zhtml?c=76754&p=irol-reports