graduate presentation - how to get a job in digital

CraftedPRESENTATION

GETTING A JOB IN DIGITAL

What digital agencies really look for in graduates

Ian Miller (Search Director)Follow @millerian & @craftedmedia

CraftedPRESENTATION

verb [ with obj ]

exercise skill in making (something):

he crafted the chair lovingly | (as adj.

crafted) :

a beautifully crafted object.

Who are Crafted?

� Dedicated teams across design, development and search marketing

� Head office based in Ipswich

� Delivering successful campaigns and award winning work since 2005

� Close ties to the local community, charity and education

� An expanding team of 39 digital experts…

… and that’s just a few things!

HOW WE DELIVER ON OUR PROMISES

A full service digital agency that still values relationships and integrity more than contracts

Design Build Promote

Websites Websites Search Marketing

Apps Apps PR

Software Software Social Media

Brands eCommerce Content marketing

What we do

Brochure and microsites mCommerce User activity analysis

Content Management Systems Solution and system development Site architecture

Mobile sites and responsive design Branding Usability and site performance

Blog design & development Online positioning Media relationsWireframing and user journey mapping Events and training Crisis management

Online adverts Strategy and planning Event management

Community portals Print design Speaker opportunitiesProject management and production Exhibition stands Product launches

Accessibility SEO audits Internal communications

Payment gateway Analytics analysis Awards

mCommerce eCommerce SEO Social media managementOrder fulfillment and stock management

Pay per Click (PPC) management Social media workshops

Product management Link building Social advertisingOnline store management functionality Online PR and outreach Copywriting and content

productionCourier integration Paid search audits Video production

iPhone Display campaigns Blog management

iPad Conversion rate optimisation

Android Call tracking

It’s not magic

Comes down to numbers

Digital isn’t an option anymore

But it isn’t easy either

Which way do I go?

What are you looking for?

How does that match up to me?

Deliver value

1 - Versatility

2 – Be unique

3 – Be more than book smart

4 – Have a digital footprint

The internet never forgets

5 – Control your own learning

6 – Show communication skills

7 – Clear direction

8 – Embrace responsibility

9 – It isn’t

10 – First impressions count

11 – Do research

1. Show versatility

2. Don’t be a machine

3. Be more than book smart

4. Have a digital footprint

5. Control your own learning

6. Communication skills

7. Clear direction

8. Be trusted

9. It’s not about you

10. First impressions count

11. Google me. And you.

CraftedPRESENTATION

Thank youAny questions?