google+: why is it important?

Is Google+ Really That Important?

Monica WrightDir. of Search Marketing, Hall Internet Marketing

(Also Community Editor, Search Engine Land)

Day 1 Traffic: Same as Facebook

Now what?

It’s like FaceBook,

only it’s not.

“While Facebook relies on users to TELL it what they

like,Google will determine it

based on social circle and search history.”

Janet Miller Driscoll, Search Mojo

Social Circle + Search History

+ Mobile + Location + Websites

Janet Miller Driscoll, Search Mojo

+1 Buttons in Content

+1 Buttons in Search Results

Google+ Profiles in Search Results

G+ Statuses Search Results

Shared content.

Author Profiles in Search Results

Integration of Local

Source: Blumenthals.com

Integration of Local

Source: Blumenthals.com

Add to Circles in Search Results

Circles in Gmail

+1 Buttons in Image Search Results

YouTube Integration

YouTube Integration

+1 Buttons in AdWords

+1 Buttons in Display

• Only for ads on the AdWords display network. • Can currently “opt out” of +1s. • Set in Campaign settings.

AdWords Social Extensions

To activate: – Have a Google Business Profile – Add Google badge to website– Activate in AdWords

Look sort of familiar?

Diverging on ads for a sec…

(Lauren Kelley, Social Media Lead for Google+, Mediapost Search Insider Summit, 12/10/11)

http://www.google.com/s2/u/0/search/social

Rumored functionality based on source code (as of 10/1/11)

• Google Voice integration• Google “Meeting”• Document sharing• Whiteboard functions• Calendar integration• Ability to record meetings

(this happened 12/14)• Google+ “Wall”

Sources: Search Engine Land http://selnd.com/n8xMcQ

Florian Rohrweck, Stilbruchhttp://bit.ly/nPGfdF

What you should know

• No Google+ Brand Page can follow you unless you follow them first

• Google+ Brand Pages can’t mention you unless you follow them

• If you remove a Google+ page from your circles, you are removed from the Page circles

Last minute FAQThanks to Tae Kim, Carter Gibson & Mark Traphgen

1) In 6 months Google+ will integrate with other Google products.

2) Multiple administrators for brand pages coming in Q1 2012.

3) Viewing some circles and not others is probably coming as more circle management tools are integrated.

4) To be a “verified” brand you need to put the G+ badge on your website and a lot of followers. Google will do the rest.

Last minute FAQThanks to Tae Kim, Carter Gibson & Mark Traphgen

5) Google isn't going to wait for a product to be fully baked before releasing because if they did it would stifle innovation (that’s why it's the Google+ project not product).

6) AdWords is coming to Google+ but monetizing is not a priority now, will use Ripples.

7) 100% functionality is a main goal for mobile.

8) Mobile iPhone app doesn't have all Android functionality, but Google will update iPhone after Android.

Last minute FAQThanks to Tae Kim, Carter Gibson & Mark Traphgen

9) Social media was diluted in Google Reader to integrate with G+.

10) Search with a "+" Google to find pages or people.

11) Analytics are coming in 2012. But you can see +1 activity in Google Webmaster Tools and Google Analytics.

12) Still don’t know what to tell your boss about getting a company G+ page? Everyone uses Google. It makes sense.

@hall_web @monicawright

“Circle” us on Hall Internet on G+

http://bit.ly/u0dKUt

Monica Wright(a.k.a. Google+ id#

108584546441745128640)

Thank You!