google for nonprofits

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Google Tools for NonprofitsTina Arnoldi

(843) 723-3635Twitter: @TinaArnoldi

Blog: http://blog.tinaarnoldi.comtina@palmettotechnologyhub.org

tina@coastalcommunityfoundation.org

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Let’s talk about….• Google Docs

• Google Analytics

• Google AdWords

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Google Docs• Works in the cloud• Can set security for folders• Insert comment• Download to PDF/Word• Public or private• Work at the same time• Notify people of changes by email• Sharing (not attaching to emails)

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Google DocsOverwhelming, right?

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Google Docs• Shared collection for info pertaining to PATH (edit/view)• Still a lot of documents to sort through

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Google Docs• Created a sub-folder just for the conference (BOOT Camp)• Easier to see documents specific to that project• Search

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Google Docs

Add your comments to a document.

Not a fan of “track changes” in Microsoft Word?

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Google Docs• You can also use Docs to collect survey data (forms)

• Different types of questions• Notification rules• Edit confirmation

• See www.tinaarnoldi.com for a short ‘how-to’ tutorial

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Google Docs• … and the results are dropped into a form.• Summarize data• Revision history• Share with other users• Export• Do a test (make sure you have the right question type)

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Google Analytics

Is anyone visiting your web-site?

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Google Analytics

• Data at a glance• Number of users (different levels)• Filters (IP address)• Percent Change per month

• Tracking code on your website• Profile for blog & website• Goals

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Google Analytics

Your goal is an action you want your web-visitors to take:

• Visit volunteer page• Donate• Sign up for an event• Go to social media

profile• Download an application

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Google Analytics• Dashboard

– Info at a glance• Annotation

– Noteworthy event• Bounce rate

– Site vs. Blog• New Visits

– Attracting new people

– Vs. visitors• % Change

– What happened?

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Google Analytics• What pages are

people visiting?– Conference

page– Home page– Volunteer

sections• These are popular pages,

can we improve the content?

• Note bounce rate

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Google AdWords

You can drive even more traffic

with Google AdWords.

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AdWords connects to Analytics

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Google AdWords

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SEM

SEO

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AdWords• Campaign (topic) – Ad group (specific service/product)• Ad• Ad

– 10 – 30 keywords (avoid duplication across ads)

– Ad group• Ad• Ad

– 10 – 30 keywords

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Google AdWords

Campaign

• Ad group• Ad group• Ad group• Ad group

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AdWords• Campaign (topic) – Ad group (specific service/product)• Ad• Ad

– 10 – 30 keywords (avoid duplication across ads)

– Ad group• Ad• Ad

– 10 – 30 keywords

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AdWords• PATH (Campaign)

– Nonprofit Ad (Ad Group)• Nonprofit tech volunteers• Charleston nonprofits• Volunteer tech support

– Free tech support, free computer help, nonprofit volunteers, technology Charleston

– E-news • Looking for tech tips?

– Technology tips, free tech tips, technology e-news

– Nonprofit BOOT Camp• Nonprofit Tech Conference

– Nonprofit conference, nonprofit training, etc…

– Volunteers• Share your tech knowledge• Seeking volunteer geeks

– Nonprofit technical assistance, nonprofit tech, volunteer for nonprofits, volunteer trainer

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Google AdWords

Nonprofit ad group

• Ad • Ad• Ad

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AdWords• Campaign (topic) – Ad group (specific service/product)• Ad• Ad

– 10 – 30 keywords (avoid duplication across ads)

– Ad group• Ad• Ad

– 10 – 30 keywords

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AdWords

• What’s a good click-through rate?• How can I stay on the front page?• Can I target only local people?

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AdWords – Keywords by group

• Different keywords for different ad groups• Notice the difference in clicks for keywords for the

same ad group

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AdWords – Nonprofit Ad Group

“Nonprofit tech volunteers” receive the most clicks – Now what?• Duplicate it & make minor changes• Pause the other ads• Edit the other ads• Improve keywords

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Volunteer Resources

The Analysis Exchangewww.webanalyticsdemystified.com

Media Causewww.mediacause.org

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Google Tools for NonprofitsTina Arnoldi

tina@coastalcommunityfoundation.orgtina@palmettotechnologyhub.org