google analytics: your website's best friend...google analytics: your website's best...

Google Analytics: Your Website's Best Friend

Hello!I am Zachary Friedman

You can find me at:zfriedman@chesapeakebay.netor@friedtweet

BestFriends

(noun) - a person's closest friend

“Data! Data! Data! I can't make

bricks without clay.

- Arthur Conan Doyle, The Adventure of the Copper Beeches

◎ Who is visiting our site?

◎ How did they find our site?

Key questions Google Analytics can answer:

◎ What are they doing on our site?

Let’s review some concepts

Sessionsthe period time a user is actively engaged with our website

% New Sessions an estimate of the percentage of first time visits

Bounce Ratethe percentage of single-page visits

Page/Sessionthe average number of pages viewed during a session. Repeated views of a single page are counted

Avg. Session DurationThe average length of a Session

1.Audience

Audience - OverviewInsert Audience demo here.

Place your screenshot here

2.Acquisition

Acquisition - OverviewInsert Acquisition demo here.

Place your screenshot here

3.Behavior

Behavior - OverviewInsert Behavior demo here.

Place your screenshot here

Ready to get some insights?

Installation - Overview

Buildinguser personas

Mike - the student

AudienceGeo - Maryland

Behavior - New User

Technology - MacBook Pro Safari

AcquisitionChannel - Referral Google

Keywords - blue crabs

BehaviorSite Content - Field Guide - Blue Crab - Issues - Blue Crabs

Site Search - blue crab lifespan

Drawn17-19 single male living on campus. Tech savvy, owns multiple devices.

google.com/analytics

Thanks!Any questions?

You can find me at:zfriedman@chesapeakebay.netor@friedtweet

Credits

◎ Presentation template by SlidesCarnival◎ Peanut butter and jelly - baibaz/Shutterstock.com◎ Coffee and cake - SP-Photo/Shutterstock.com◎ Kittens and puppies - ANURAK

PONGPATIMET/Shutterstock.com◎ Step Brothers - Sony Pictures/google.com◎ Sherlock Holmes/John Watson illustration - Sidney

Paget/Wikipedia.com◎ Sherlock - BBC/youtube.com◎ Jimi Hendrix - Unknown/Wikipedia.com◎