google analytics: your website's best friend...google analytics: your website's best...
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Google Analytics: Your Website's Best Friend
BestFriends
(noun) - a person's closest friend
“Data! Data! Data! I can't make
bricks without clay.
- Arthur Conan Doyle, The Adventure of the Copper Beeches
◎ Who is visiting our site?
◎ How did they find our site?
Key questions Google Analytics can answer:
◎ What are they doing on our site?
Let’s review some concepts
Sessionsthe period time a user is actively engaged with our website
% New Sessions an estimate of the percentage of first time visits
Bounce Ratethe percentage of single-page visits
Page/Sessionthe average number of pages viewed during a session. Repeated views of a single page are counted
Avg. Session DurationThe average length of a Session
1.Audience
Audience - OverviewInsert Audience demo here.
Place your screenshot here
2.Acquisition
Acquisition - OverviewInsert Acquisition demo here.
Place your screenshot here
3.Behavior
Behavior - OverviewInsert Behavior demo here.
Place your screenshot here
Ready to get some insights?
Installation - Overview
Buildinguser personas
Mike - the student
AudienceGeo - Maryland
Behavior - New User
Technology - MacBook Pro Safari
AcquisitionChannel - Referral Google
Keywords - blue crabs
BehaviorSite Content - Field Guide - Blue Crab - Issues - Blue Crabs
Site Search - blue crab lifespan
Drawn17-19 single male living on campus. Tech savvy, owns multiple devices.
google.com/analytics
Credits
◎ Presentation template by SlidesCarnival◎ Peanut butter and jelly - baibaz/Shutterstock.com◎ Coffee and cake - SP-Photo/Shutterstock.com◎ Kittens and puppies - ANURAK
PONGPATIMET/Shutterstock.com◎ Step Brothers - Sony Pictures/google.com◎ Sherlock Holmes/John Watson illustration - Sidney
Paget/Wikipedia.com◎ Sherlock - BBC/youtube.com◎ Jimi Hendrix - Unknown/Wikipedia.com◎