good practices review of smes engagement dumfries, 15 th january 2014

Good practices review of SMEs engagementDumfries, 15th January 2014

Overview

• Collection exercise• Good practices collected• Core principles to successful demand stimulation• Importance of ICT for SMEs

Collection exerciseOrigin• CREATE partnership• Other European good practices

Collection exerciseCategories

ICT business centres

Training/ICT services

HSB rollout/demand

stimulationSupport/advice

Voucher scheme

Collection exerciseICT Business Centre• Advanced ICT technology centres

(HSB access, videoconference, IP telephony, security)

• Co-working spaces for SMEs• Specific ICT and eSkills training

programmes

Collection exerciseTraining / ICT services• Training to help business to build

their online presence• ICT services (web domain, cloud

email, web hosting)• Advice on web design, SEO and online

promotions

Collection exerciseHSB Rollout/Demand stimulation• Specific marketing campaigns attached to a

rollout in an area to get uptake from businesses

• Bespoken seminars presenting specific advantages to the different target groups

Collection exerciseSupport/advice• Expert advice, workshops and access to

an online knowledge hub • Access to online knowledge platforms

and high value content to demonstrate HSB benefits

Collection exerciseVoucher scheme• Vouchers to help business connect

to better broadband service• Help SMEs to use digital

technologies to increase their competitiveness and enhance their growth prospects

Good practices collectedOverview• 11 Good practices• Some include several locations and

approaches (i.e. Super Connected cities)

• 6 developed in CREATE regions• Covering all the categories

Good practices collectedDocumentation• General data (title, contact details,…)• Summary of the GP• Rationale• Implementation• Benefits• Results• Factors for success

Good practices collected

CoLab

Smart Work Centre Lormes

Micropol Berwick

ICT Business Centre

Good practices collectedTraining / ICT Services

Getting Irish Businesses Online

West Coast Training Bus

Good practices collectedHSB rollout / Demand Stimulation

CSW Broadband

Superfast North Yorkshire

Mälarenergi Stadsnät

Good practices collected

Log On NI

Cybermassif

SuperfastBusiness

Support / ICT Advice

Good practices collectedVoucher scheme

Super Connected Cities

ICT Innovation Voucher

Core principles to successful demand stimulation

Raise awareness

Demand aggregation

Tailored solutions

ICT companies as

tractorDifferent channels

Benefits demonstratio

n

Collaboration (physical and

virtual)

Local Champions

SuccessfulDemand

Stimulation

Importance of ICT for SMEsSMEs

• 2.5 new jobs have been created by Internet for every 1 job destroyed• SMEs that embrace the Digital Economy grow at least 2 times faster• 75% of value added by Internet is in traditional sectors (productivity growth)• It Improves labour productivity - 10% in services and 5% in manufacturing

Economics

• The ICT sector represents 5% of Europe’s GDP• But drives 20% of all productivity growth across sectors• It constitutes 25% of total private R&D investment• 10% increase in broadband take-up results in 1.5% increase in GDP

Source: European Commission

Thank you for your attention

Jose Manuel San Emeterio Project Leader

ERNACT NetworkUnit 150, CoLabLYIT, Port RoadLetterkennyCo. DonegalIreland

email: jsanemeterio@ernact.eu

tel: +353 74 91 68212

web: www.ernact.eu