good practices review of smes engagement dumfries, 15 th january 2014
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Good practices review of SMEs engagement Dumfries, 15 th January 2014. Overview. Collection exercise Good practices collected Core principles to successful demand stimulation Importance of ICT for SMEs. Collection exercise. Origin CREATE partnership Other European good practices. - PowerPoint PPT PresentationTRANSCRIPT
Good practices review of SMEs engagementDumfries, 15th January 2014
Overview
• Collection exercise• Good practices collected• Core principles to successful demand stimulation• Importance of ICT for SMEs
Collection exerciseOrigin• CREATE partnership• Other European good practices
Collection exerciseCategories
ICT business centres
Training/ICT services
HSB rollout/demand
stimulationSupport/advice
Voucher scheme
Collection exerciseICT Business Centre• Advanced ICT technology centres
(HSB access, videoconference, IP telephony, security)
• Co-working spaces for SMEs• Specific ICT and eSkills training
programmes
Collection exerciseTraining / ICT services• Training to help business to build
their online presence• ICT services (web domain, cloud
email, web hosting)• Advice on web design, SEO and online
promotions
Collection exerciseHSB Rollout/Demand stimulation• Specific marketing campaigns attached to a
rollout in an area to get uptake from businesses
• Bespoken seminars presenting specific advantages to the different target groups
Collection exerciseSupport/advice• Expert advice, workshops and access to
an online knowledge hub • Access to online knowledge platforms
and high value content to demonstrate HSB benefits
Collection exerciseVoucher scheme• Vouchers to help business connect
to better broadband service• Help SMEs to use digital
technologies to increase their competitiveness and enhance their growth prospects
Good practices collectedOverview• 11 Good practices• Some include several locations and
approaches (i.e. Super Connected cities)
• 6 developed in CREATE regions• Covering all the categories
Good practices collectedDocumentation• General data (title, contact details,…)• Summary of the GP• Rationale• Implementation• Benefits• Results• Factors for success
Good practices collected
CoLab
Smart Work Centre Lormes
Micropol Berwick
ICT Business Centre
Good practices collectedTraining / ICT Services
Getting Irish Businesses Online
West Coast Training Bus
Good practices collectedHSB rollout / Demand Stimulation
CSW Broadband
Superfast North Yorkshire
Mälarenergi Stadsnät
Good practices collected
Log On NI
Cybermassif
SuperfastBusiness
Support / ICT Advice
Good practices collectedVoucher scheme
Super Connected Cities
ICT Innovation Voucher
Core principles to successful demand stimulation
Raise awareness
Demand aggregation
Tailored solutions
ICT companies as
tractorDifferent channels
Benefits demonstratio
n
Collaboration (physical and
virtual)
Local Champions
SuccessfulDemand
Stimulation
Importance of ICT for SMEsSMEs
• 2.5 new jobs have been created by Internet for every 1 job destroyed• SMEs that embrace the Digital Economy grow at least 2 times faster• 75% of value added by Internet is in traditional sectors (productivity growth)• It Improves labour productivity - 10% in services and 5% in manufacturing
Economics
• The ICT sector represents 5% of Europe’s GDP• But drives 20% of all productivity growth across sectors• It constitutes 25% of total private R&D investment• 10% increase in broadband take-up results in 1.5% increase in GDP
Source: European Commission
Thank you for your attention
Jose Manuel San Emeterio Project Leader
ERNACT NetworkUnit 150, CoLabLYIT, Port RoadLetterkennyCo. DonegalIreland
email: [email protected]
tel: +353 74 91 68212
web: www.ernact.eu