goldark presentation at qualcomm qprize 2014

backend platform for mobile apps

What is an App?

What is an App?

BACKEND

FRONTEND

Developer Perspective

Xcode

Android Studio

Frontend Backend

The Backend operation

• hosting, server setup, scaling• database setups• backend programming• webserver setup• querying languages• API design

It is a lot of stuff!

You will spend more time learning how to build your backend than building your app.

35% of total for iOS 18% of total for Androidhttps://gigaom.com/2011/09/29/34-of-ios-and-android-apps-dont-connect-to-a-backend/

Thats why only a few apps in the stores have a backend:

Without a Backend my app:

• can’t be deleted or data will be lost

• can’t receive push notifications

• can’t interact with other people

• can’t store any user information

(analytics)

What is Goldark?

Goldark is a backend platform (BaaS) that brings full backend solution to mobile applications.

Mobile Aplication API Servers

New Developer Perspective

Xcode

Android Studio

Front End Back End

Business ModelFeatures Starter

R$500Professional

R$3000Enterprise Schools/Course

Active Users 5,000 50,000 Custom Custom

Target Individual Agency Company Company Educators

Support X X X

On Premise X

Account Manager X

Instructor X

Goldark “Starter Plan” Total per year

Average cost of a backend Setup+Development*

R$12.000,00

*160 hours at R$75/h

Average cost of a backend host per month**

R$100,00

**1 Small Instance at AWS

Total cost per year

Average cost of 20h backend Developer per month

R$1.500,00

How much can we save?

R$31.200,00

R$6.000,00

You can save 80% of total cost using Goldark

Distribution Strategy

Education

B2B

Agency

On premise Software integration

Enable students to build a full-stack application

Scalability, competitive prices

BaaS - World Market Overview

18.2M develope

rs2013

26.4Mdevelop

ers2019

http://www.evansdata.com/reports/viewRelease.php?reportID=9

BaaS - World Market Overview

2012 2013 2014 2015 2016 20170

1

2

3

4

5

6

7

8

9

Billion $USD

Billion $USD

http://www.prweb.com/releases/backend-as-a-service/market/prweb11519367.htm

CAGR 104%

BaaS World ScenarioParse

Acquired by Facebook for $85M

Total Funding $7M

100,000+ Apps created

KinveyTotal Funding $7MEnded Beta with $5M funding

Demo

Why us?

this is from backend developers to frontend developers

building mobile apps since 2010

scratching our own itch

backend developers with more than 10 years experience

Thank You!

Cesar FernandesBusiness and Operations

Leonardo RossettiProduct and Development

www.goldark.com.br

contato@goldark.com.br