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MA I TBA & MA TDM
Introduced in 2008 as a Live Project module when new programme of MA
Tourism Destination Management was introduced.
Taught on both ‘tourism’ postgraduate programmes as a Project
Management module.
The module provides the opportunity for students to apply the process of
project management to the live hospitality and tourism environment involving
an analysis of future sustainable products and market development strategies
for a client organisation.
H O W P R O J E C T S A R E C O M M I S S I O N E D
Ex international students now working in the
tourism industry
Industry contacts through academia
Visits to the World Travel Market
Links through EU projects
Direct approaches
PROJECTS
2008 Tourism Product Development and Market Development in
Madeira
2009 Tourism Product Development in Northern Cyprus
2010 Albergo Diffuso Concept Development, Cropani, Italy
2011 Developing Alternative Tourism Products, Gran Canaria
2012 Creative tourism and heritage products, Ayia Napa (Cyprus)
2013 Developing sustainable trails for a range of markets in
Fuerteventura
Live Project: Ayia Napa, Cyprus, April 2012
UCB in collaboration with the Mayor of Ayia
Napa, working with the local Cultural
Officer and the Regional Tourist Board
Remit: to devise new creative tourism
products in the destination which factor in
the local heritage resources (which had been
redeveloped from EU grants) in an attempt
to widen the tourism-base of the area.
Learning Outcomes:
1. To apply the stages in project management to the
undertaking of a live tourism/hospitality project brief.
2. To develop a range of higher level skills, including
teamwork, associated with project management.
3. To effectively apply theories, concepts and
techniques to the solution of a real industry issue.
4. To derive feasible and realistic proposals in meeting
the live project client's brief.
This module is run over a 12 week period.
In week one students sit a diagnostic/personality test
designed to determine whether they are a pragmatist,
activist, theorist or reflector.
From these tests students are put in to teams, ideally
of no more than 4. Students are not allowed to change
teams!!
They are notified of their groups the following day
and immediately start on their first of four pieces of
assessment:
EXECUTI ON PLAN
Project Execution Plan & GANTT chart (10%) – the
Execution Plan is the operational document for the
project. It outlines the roles of each team member, the
project deliverables, the scope of the project, and how
the project will be managed in terms of reporting etc.
I N T E R I M R E P O RT A N D P R E S E N TAT I O N
The Group’s Interim Report & Oral Presentation (20%) –
this is an update on the progress of the project (which will
include the ‘Weekly Updates’, GANTT showing progress
made to date along with some working ideas on their
proposed product; an opportunity to raise issues/concerns
and inform the sponsor on how the team are addressing
these issues/concerns.
F I N A L R E P O RT A N D D I G I TA L
S TO RY B O A R D
The Final written project (60%) – provides the key outputs of the project. This will be individually assessed by factoring in the contribution of each team member to the project.
The Final written project (60%) – provides the key outputs
of the project. This will be individually assessed by
factoring in the contribution of each team member to the
project.
The digital storyboard will also be submitted along with the
report. This should be a maximum of 5mins and all team
have to contribute to this task.
SELF REFLECTI ON
Individual reflection on the overall project (10%)
Critical part of project management – students
need to reflect on how , why and where they
would have done things differently in order to
improve for the next project!
FINAL STAGE
The best 3 or 4 projects are then sent to the
project sponsor.
In the case of Ayia Napa we even made it in to
the newspaper!!
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