go social! presentation
Post on 17-Nov-2014
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GO SOCIAL!The No Excuses Guide to Going Social for Women Entrepreneurs
By Kendra Tillman, Content Writer & Presentation Adviser for Uncommon Mom Entrepreneurs
Crazy is Good! "Entrepreneurship is persistence & willingness to seem crazy for a long time." ~ Jessica Herrin
http://youtu.be/Oytjk4dztc0
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Where’s your office?Brick & Mortar
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Mobile Business
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Online
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What’s the common denominator?
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YET! There’s a DISCONNECT
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When there’s a disconnect, EXCUSES disguised as reasons emerge.
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I don’t have time
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TheSavvyWAHM.com Smart Moms Growing Real Businesses
I don’t know what to say
I’ve tried it and it didn’t work for me
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TheSavvyWAHM.com Smart Moms Growing Real Businesses
Is this really going to benefit MY business?
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I don’t get it. How does it fit with what I already have online?
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How do I fight through the resistance to do what I’ve always done?
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How do I find people?
Go Social! Know your client’s story Learn the platforms you will use to
connect with them Create content that speaks their
language
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What is our ultimate goal online?
Influence ActionSalesSign upsContactsReferrals
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What produces Action?Know your client’s story
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TheSavvyWAHM.com Smart Moms Growing Real Businesses
Trust
Marketing becomes Storytelling
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Less $ Marketing
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Strategic Purposeful Targeted Visibility breeds Credibility
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Learning your client’s story
Get a picture of your ideal client
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Write their story
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Reflect their story back to them
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Watch them online What platforms are they on?
Facebook Twitter LinkedIn Read blogs Forums Communities
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Your Profile aka Your Story
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Who are you? What problem do you solve? Why should I care?
Sample profile (Twitter)
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Sample profile (Facebook)
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Monitor engagement
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Set goalsTrack progress
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Once you know her story…
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Create Attention-Grabbing Content
20 QUESTION
S
1. What do you want clients to know in between the times they meet with you?
2. What do you get asked all the time?
3. What is your client coming to you to learn?
4. What can clients do to think and act more strategically?
5. What mistakes do you see people making all the time?
Get your free report of 20 questions on my website
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Exercise
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Based on the content, describe the ideal client’s story
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Deliver content in a way that differentiates you.
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How does your client consume content?
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Summary Uncovering your client’s story gives you
a competitive advantage in every way. Finding the right platforms to connect
with your client makes marketing less intimidating.
Deliver the content in a unique and compelling way that speaks their language.
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Closing thoughts For things to grow they need care. Evolve with it. Do what works for your business. Seek out a Social Media “Mentor” in
your industry.
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After Today Kendra@TheSavvyWAHM.com Twitter: @TheSavvyWAHM Website: TheSavvyWAHM.com Facebook.com/WAHMSuccessRadio:
“Like” my fan page for “20 Questions to Help You Generate Attention-Grabbing Content.”
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