globalization in sports
Post on 04-Jun-2018
219 Views
Preview:
TRANSCRIPT
-
8/13/2019 Globalization in Sports
1/29
Powerpoint Templates
Page 1Powerpoint Templates
Globalization of Sports
Group 6PGDM-B
http://www.powerpointstyles.com/http://www.powerpointstyles.com/http://www.powerpointstyles.com/http://www.powerpointstyles.com/ -
8/13/2019 Globalization in Sports
2/29
Powerpoint Templates
Page 2
Introduction
Sports that was meant to improve ones physical activity has
become the most globalised and the most lucrative business in theworld
Major business in Sports are carried out by Sponsorships, Media
Rights and Merchandising of sports teams
http://www.powerpointstyles.com/http://www.powerpointstyles.com/ -
8/13/2019 Globalization in Sports
3/29
Powerpoint Templates
Page 3
Different Sports and their share inthe Global Market
http://www.powerpointstyles.com/http://www.powerpointstyles.com/ -
8/13/2019 Globalization in Sports
4/29
Powerpoint Templates
Page 4
Major Sponsorship deals in SportsSponsor Event Value
US$MegaFon 2014
WinterOlympics
260,000,000
Mercedes RacingVenues
150,000,000
Barclays BarclaysPremierLeague
134,500,000
AON Man Uteam
Sponsor
132,000,000
Adidas UEFA2012&2016
105,000,000
Omega Olympics
80,000,000
http://www.powerpointstyles.com/http://www.powerpointstyles.com/ -
8/13/2019 Globalization in Sports
5/29
Powerpoint Templates
Page 5
Growth Rate in different regions
http://www.powerpointstyles.com/http://www.powerpointstyles.com/ -
8/13/2019 Globalization in Sports
6/29
Powerpoint Templates
Page 6
Major Global Sporting Events
FIFA World Cup Summer Olympics Winter Olympics Paralympic Games
Cricket World Cup Tennis Grandslams Commonwealth Games Asian Games
Tour de France
http://www.powerpointstyles.com/http://www.powerpointstyles.com/ -
8/13/2019 Globalization in Sports
7/29
Powerpoint Templates Page 7
Olympics
Began in Greece as a religious& athletic festival
With an intent to recognize sports worldwide,International Olympic Committee formed and first
International games held in 1896 at Athens14countries & 241 athletes
With corporate sponsorships from 1984 SummerOlympics, reached global heights with worldwide
recognition and large scale events Held across various locations across the world,largely helped in improvising the economies invarious countries with large scale investments andacquisitions
http://www.powerpointstyles.com/http://www.powerpointstyles.com/ -
8/13/2019 Globalization in Sports
8/29
Powerpoint Templates Page 8
Beijing Olympics 2008
Summer Olympics 2008 wasconducted at Beijing from August 8to August 24, to become 22ndnationto host Olympics
Official expenditure was aroundUS$15 billion, whereas estimatedwas close to US$40 billion-US$44billion.
Surplus revenues from the games
were in excess of targetUS$16billion Large economic and social
developments in the country, owingto the large scaleevent.
http://www.powerpointstyles.com/http://www.powerpointstyles.com/http://www.powerpointstyles.com/ -
8/13/2019 Globalization in Sports
9/29
Powerpoint Templates Page 9
Beijing Olympics 2008
Per capita income reached US$6,2101.9 times that of 2001
Fixed asset investment increased by 17.4% annually, 6.1% up ascompared between 1997 & 2001.
Large investments in Science & Technology(85 billion yuan) and manyinvention patents (38643.1% more than 2001) led to emergence of
many original enterprises and enhanced creative ability. Annual economic growth rate risen up by 12.1% in 2002-06, 1.7%
higher than that of last 20 years.
Of the total budget, 43.6% revenue was from television rights, 20.3%from sponsors & licenses, 11.1% from lotteries and 8.6% from tickets.
Six high end industrial functional areas such as ZhongguancunScience Park, Beijing economic and technological development zone,business center and financial street have taken shape, starting to playan increasingly dominant role in the capital economy.
http://www.powerpointstyles.com/http://www.powerpointstyles.com/ -
8/13/2019 Globalization in Sports
10/29
Powerpoint Templates Page 10
Beijing Olympics 2008
Transportation and Communications: Railway300km municipal railway lines with investment
of over 63 billion yuan HighwayFocus on expressway directly to centers of
countries and districts in other suburbs890km
expressway with 30 billion yuan Transportation hubs developed across the country to
shorten distance of transfer and provide convenience topassengers
Rate of travel by public transport promoted from 27% to
60%, with municipal railway and large capacity bus andtram taking up 40% of total public transport By supporting the 17,000 accredited members from the
world media with Comprehensiveness, Efficiency,Convenience and Comfortable using state-of-the-arttechnologies
http://www.powerpointstyles.com/http://www.powerpointstyles.com/ -
8/13/2019 Globalization in Sports
11/29
Powerpoint Templates Page 11
Football Clubs
Football clubs adopting global strategywith a strong focus on Asia
Football adds business to other sectorslike media and transport.
Clubs prioritizing revenue generation oversuccess on the pitch
Clubs have expanded the range ofcommercial features, merchandises andfacilities.
http://www.powerpointstyles.com/http://www.powerpointstyles.com/ -
8/13/2019 Globalization in Sports
12/29
Powerpoint Templates Page 12
Many clubs are looking at strategic allianceswith supporting industries and also cross-
border alliances with other clubs. Many clubs are quoted on the stock
exchange
Clubs organize pre-season tours to severalcountries
Clubs are targeting fans abroad throughmagazines and most clubs have their own
channels. Players also make as much an impact as
clubs do.
http://www.powerpointstyles.com/http://www.powerpointstyles.com/ -
8/13/2019 Globalization in Sports
13/29
Powerpoint Templates Page 13
Manchester City FC
On 1 September 2008, Abu Dhabi United GroupInvestment and Development Limited completed atakeover of Manchester City.
Most Emiratis turned football fans after the signing State-owned Etihad airways signed a 400million
pound sponsorship deal with the club
Abu Dhabi Summer Soccer Schools conductedevery year
Official club merchandise store opened in AbuDhabi
http://www.powerpointstyles.com/http://www.powerpointstyles.com/ -
8/13/2019 Globalization in Sports
14/29
Powerpoint Templates Page 14
Fan zones opened in Abu Dhabi where
games are shown live on big screens Club won business awards for the most
innovative use of technology.
The UAE embassy teams up with clubstaff to conduct soccer camps in severalcountries.
Signed kit-deal with Nike Etihad airways offers travel discounts to
club membership holders across theglobe.
http://www.powerpointstyles.com/http://www.powerpointstyles.com/ -
8/13/2019 Globalization in Sports
15/29
-
8/13/2019 Globalization in Sports
16/29
Powerpoint Templates Page 16
No Sri Lankan owners for SLPL franchisesIndian business houses buy all seven Sri Lanka PremierLeague franchiseesThe SLPL franchise ownersWayamba- Wadhawan Holdings Private Limited, $5.02
millionKandurata- Number One Sports Consulting Private Limited,$4.98 millionRuhuna- Pearl Overseas Limited, $4.6 millionUva -Success Sports Private Limited, $4.6 millionBasnahira-Indian Cricket Dundee Limited, $4.33 millionUthura- Rudra Sports Private Limited, $3.4 millionNagenahira- Varun Beverages Lanka Private Limited, $3.22million
Sri Lanka Premier League
http://www.powerpointstyles.com/http://www.powerpointstyles.com/ -
8/13/2019 Globalization in Sports
17/29
Powerpoint Templates Page 17
M & M strategy of expansion in Sri Lankan two-wheeler andAviation marketsIt sponsored the SLPL in order to create a brand awarenessin Sri Lanka
Title Sponsor of SLPL
http://www.powerpointstyles.com/http://www.powerpointstyles.com/ -
8/13/2019 Globalization in Sports
18/29
Powerpoint Templates Page 18
http://www.powerpointstyles.com/http://www.powerpointstyles.com/ -
8/13/2019 Globalization in Sports
19/29
Powerpoint Templates Page 19
Indian Premier LeagueSources of Revenue:
Television Rights:
Nimbus plans strategy to make use of IPL's global broadcastrights
Central Sponsorship:Pepsi bags IPL title sponsorship rights for five years
Team Sponsorship:Nokia is the team sponsor for Kolkata Knight Riders while
Aircel sponsors Chennai Super KingsMumbai Indians have multiple sponsors in MasterCard, Bajaj
Allianz and Royal ChallengeTicket SalesEach of the franchisee have been guaranteed 7 home
matches and the revenue that they can generate from ticket
sales will be distributedin the ratio of 80:20 with IPL.
http://www.powerpointstyles.com/http://www.powerpointstyles.com/http://www.powerpointstyles.com/ -
8/13/2019 Globalization in Sports
20/29
Powerpoint Templates Page 20
Kolkata Knight Riders IPL 5 Winners
KKR have 18 sponsors, the highest among all teams.The cost of a non-jersey partnership with KKR is Rs 60lakh and a jersey sponsorship is upwards of Rs 1.5 crore.This year, KKR made roughly Rs 35 crore fromsponsorships.KKRs sponsors include Nokia, Birla Sun Life, DishTV, ITCVivel, Rose Valley, Royal Stag, Concast Steel, Bisk FarmBiscuits, Coca-Cola, Emta, Manyawar, Freecultr and TheTelegraph.
Rose Valley Group paid Rs 5 crore for a place on the KKRjersey.After the win, KKR may also increase in sponsorship ratesfor next year.
http://www.powerpointstyles.com/http://www.powerpointstyles.com/ -
8/13/2019 Globalization in Sports
21/29
Powerpoint Templates Page 21
Formula One Group
The Formula One Groupis a group of companies responsible forthe promotion of the FIA Formula One World Championship andexploitation of the sport's commercial rights.The majority shares isowned by CVC Capital Partners' funds .
The Formula One Group got the complete commercial rights of thesports in 1997 for a period of 14 years. Before it was having 49%commercial rights.
In 2004, many F1 teams threatened to start to a rival race series
CVC acquired Formula One Group in 2005. It was a time when the
revenues of the sport was decreasing and the future was unclear. In 2006, CVC acquired Allsport Management SA which manages
the sale of almost all Formula One trackside advertising and theFormula One Paddock Club.
http://www.powerpointstyles.com/http://www.powerpointstyles.com/ -
8/13/2019 Globalization in Sports
22/29
Powerpoint Templates Page 22
Formula One Group
In 2007, CVC took control of GP2, a complimentary race series,bringing together all the revenues connected with the FIAFormula One World Championship under its own control.
The rival race series named Grand Prix World Championship(GPWC), never started and many teams did under the tabledealings with Formula One Group.
In 2011, Formula One Group acquired the commercial rights for100 years.
In 2012, CVC bring down its share holding. It was to be listed inSingapore. The value IPO was estimated around $ 3 billions. Butit could not be listed due to gloomy economic conditions.
CVCs strategy was not solely dependent on a flotation. Earlierthis year, it sold chunks of its investment to Blackrock, Waddell &Reed and Norges Bank Investment in deals that raised acombined $1.6bnalthough part of that sell-off strategy was toestablish a pre-flotation valuation for F1.
http://www.powerpointstyles.com/http://www.powerpointstyles.com/ -
8/13/2019 Globalization in Sports
23/29
Powerpoint Templates Page 23
F1 India Connection
Kumar Ram Narain Karthikeyan is the first Formula Onemotor racing driver from India. Currently he is with HRT team.
The only other Indian to be an F1 driver is Karun Chandhok. Monisha Kaltenborn, born in Dehradun India, is the current
team principal and Chief Executive Officer of the Sauber
Formula One team and holds a 33.3% stake in the outfit. Sheis the first female team principal in Formula One. The Buddh International Circuitin Greater Noida, Uttar
Pradesh, India, by Jaypee Group track was officiallyinaugurated on 18 October 2011. The circuit is the venue forthe annual Formula One Indian Grand Prix, which was firsthosted in 2011.
JK Tyre was pioneer in bringing racing to India. Sahara Force India Formula One Team is an F1 team jointly
owned by Vijay Mallya and Subrata Roy.
http://www.powerpointstyles.com/http://www.powerpointstyles.com/ -
8/13/2019 Globalization in Sports
24/29
Powerpoint Templates Page 24
Red Bull Racing
Red Bull has sports based marketing strategy as its anenergy drink.
It sponsors several sporting events all over the world tomarket its product.
Red Bull has its own F1 team named Red Bull Racing.
The team has won three Constructors' Championship titles, in2010, 2011, and 2012.
Infiniti would become the team's title sponsor from the 2013season onwards, with the team to be known as Infiniti RedBull Racing.
Red Bull have been very vocal about wanting to make F1 'fun'again. Red Bull started The Red Bulletin, a satirical magazinethat is released four times per race weekend.
http://www.powerpointstyles.com/http://www.powerpointstyles.com/ -
8/13/2019 Globalization in Sports
25/29
Powerpoint Templates Page 25
Nike World leader in athletic shoes and apparels and major
manufacturer of sports equipments. Fortune 500 company valued at US $10.7 billion.
Acquired companies like Umbro and Converse Inc.
Serves as official sponsor for major sporting events including
Olympics(2008,2012), Fifa World Cup(2010) and EuroCup(2012)
Serves as official sponsor for major sports teams andpersonalities:
Football Clubs like Arsenal, Manchester United, Barcelona
and Juventus Indian Cricket Team
Tennis players like Roger Federer, Maria Sharapova andSerena Williams
NBA players like Kobe Bryant and Kevin Durant
http://www.powerpointstyles.com/http://www.powerpointstyles.com/ -
8/13/2019 Globalization in Sports
26/29
-
8/13/2019 Globalization in Sports
27/29
Powerpoint Templates Page 27
UB Group
Indian Conglomerate deals with beverages, aviation, electricalsand chemicals valued at US $4 billion.
Invests 6-7 crores annually in various domestic sports
events in India Owner of Royal Challengers Bangalore Team
Owner of Force India Formula-One Team
Adopts a policy of linking specific products to specificevents.
Football tournaments are mass events and hence it islinked with its McDowellsNo.1 product
Golf events being popular among the elite group of peopleis linked with the brandsSignature product.
http://www.powerpointstyles.com/http://www.powerpointstyles.com/ -
8/13/2019 Globalization in Sports
28/29
Powerpoint Templates Page 28
Emirates Airlines
Largest airline in Middle-East based in Dubai
Wholly owned by Government of Dubai
Official sponsor and airline for major sports governing bodies
like: Fdration Internationale de Football Association (FIFA)
International Cricket Council (ICC)
Asian Football Confederation (AFC)
Official sponsor for various sports clubs like: FootballArsenal, A C Milan and Real Madrid
Cricket Durham English County Team and DeccanChargers from IPL
Official sponsor of US Open Tournament
http://www.powerpointstyles.com/http://www.powerpointstyles.com/ -
8/13/2019 Globalization in Sports
29/29
Powerpoint Templates Page 29
http://www.powerpointstyles.com/http://www.powerpointstyles.com/
top related