globalgiving's online fundraising workshop in beijing

AgendaIntroductions Online Fundraising - What is it and Why is it Important

GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and Market it• Your Network - How to Identify and Maximize It

How can GlobalGiving help you

Activities - Strategies to raise $5000 in one month

How to join GlobalGiving

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Who are we?

Who: Jenny Chen and Jialing Jiang What: China Field RepresentativesWhen: June – August Where: All throughout China

ADD SCREEN-

SHOT OF GOOGLE

MAP

What is GlobalGiving?An online platform providing nonprofits

with online fundraising resources, tools, and ideas.

GlobalGiving is the first and largest global crowdfunding community for nonprofits. We give social entrepreneurs and nonprofits anywhere in the world a chance to raise the money that they need to improve their communities.

—ALISON CARLMAN

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- World Bank Executives asked to develop innovative ways to combat poverty- Potential of global marketplace for philanthropy.- Left the WorldBank to help the underdog- Give visibility and access to funds to small grassroots organization that

might never be funded through traditional structures of development

Mari Kuraishi Dennis Whittle

The GlobalGiving Story

• Provides access and visibility

• No matter size or location!

• Resource for organizations

• Workshops, trainings, and more…

• Innovative approach to development

• Bottom-up

• Transparent

• Crowdsourcing

Who are you?

What is your name?What organization are you from?When were you founded?Where are your projects are located?Why did you come to this workshop?

Introduce yourself to your neighbor!

AgendaIntroductions Online Fundraising - What is it and Why is it Important

GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and Market it• Your Network - How to Identify and Maximize It

How can GlobalGiving help you

Activities - Strategies to raise $5000 in one month

How to join GlobalGiving

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What is Online Fundraising?

• Who is involved in Online

Fundraising?

• What tools do they use?

• Where are they from?

• Why is Online Fundraising

important?

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Online giving is increasing!

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Online Giving Increases Reach

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Offline:

• Audience is limited to locality

• Donors: only people physically connected with

Online:

• Wider audience reachable - not limited

• Increases visibility

• Easier to grow

Online Fundraising Tools

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AgendaIntroductions Online Fundraising - What is it and Why is it Important

GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and Market it• Your Network - How to Identify and Maximize It

How can GlobalGiving help you

Activities - Strategies to raise $5000 in one month

How to join GlobalGiving

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+6000Organizations

$161.4MTotal

Donations

381KUnique Donors

60Corporate Partners

149Countries

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+2400Organizations

$32.8MTotal Donations

60KUnique Donors

60Corporate Partners

149Countries

2014

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AgendaIntroductions Online Fundraising - What is it and Why is it Important

GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and

Market it• Your Network - How to Identify and Maximize It

How can GlobalGiving help you

Activities - Strategies to raise $5000 in one month

How to join GlobalGiving

The power of crowdfunding isn’t in the funding, it’s in the crowd.

—Mari Kuraishi Co-Founder & President of GlobalGiving

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Plan a SMART Campaign1) Think in Terms of a Campaign

• Clear Objective and

Deadline

2) Develop SMART campaign goals

• Able to measure progress

• Know time and resources needed

Get Your Story Straight

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Online:

• Wider audience reachable - not limited

• Increases visibility

• Easier to grow

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5 Stories the Most Successful Campaigns

TellWhat’s Your Story?

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Put it in Writing

AgendaIntroductions Online Fundraising - What is it and Why is it Important

GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and Market it• Your Network - How to Identify and Maximize It

How can GlobalGiving help you

Activities - Strategies to raise $5000 in one month

How to join GlobalGiving

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Rely on Your Tribe1) Map out your Network

• Friends, family, and other connections

2) Who can be your Advocates?

• Share your campaign on your

behalf

3) Build your Community

• Find allies and advocates who share your

passions

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Trust is HUGE!

How do I get advocates to work for

me?

• Host them at your project

• Share insight into success and

challenges

• Develop a personal relationship77% of millennial donors say they give when a close friend or family asks them

to!

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Start StrongCount on your friends to start you out right!

• Donors believe they have a greater impact on

projects that are nearly funded

Plan to go big on Day One

• The first and the last days are the most

important days of your entire campaign!

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Email like a ProBe Personal

• Address your emails to each individual donor!

Consider segmenting groups

• This type receives a better response than generic

content

Conduct Individual Outreach

• For high-potential donors send highly personalized

emails

Trust us it’s worth your time!

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Keep it Simple

Powerful fundraising emails have 4 simple components:

• a high-quality photo

• a short story about your project or

beneficiary

• a link or button to make a donation

• a clear call to action

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Grow your list of Contacts!

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Prepare to Share

1) Know your audience “social listening” before

“talking

2) The Millennial Donor

Feel apart of the movement

3) Remember: it’s not all about

you

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Show Your GratitudeThank 'em early, thank 'em

often.

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Consider a VideoAnatomy of a Good video:

The 6 element that will make the difference

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Analyze Your Results1) Check in with your team - What were the

challenges?2) Track your data - See what

worked for your audience

3) Wrap it up - Share your results

4) Ask for Feedback

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Pick a Great Platform

1) Tools and Features

2) Fee Structure

3) Ongoing Fundraising vs. One-Time Campaign

4) Tax Advantages

5) Reputation, Brand Recognition, & Vetting

6) The Bigger Picture

AgendaIntroductions Online Fundraising - What is it and Why is it Important

GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and Market it• Your Network - How to Identify and Maximize It

How can GlobalGiving help you

Activities - Strategies to raise $5000 in one month

How to join GlobalGiving

Top 5 Benefits of GlobalGiving

1. Access to free tools, training, resources, and nonstop support to help NGOs fundraise successfully

2. Boost in reputation and visibility 3. Increased access to a global audience with tax

deduction incentive 4. Corporate partnerships with well-known companies5. Join a community of thousands of NGOs around the

world who are all trying to make the world a better place

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Corporate Sponsors

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Volunteering Opportunities

GlobalGiving Success Story

China California Heart Watch

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• Small NGO dedicated to tackling healthcare disparities in Yunnan Province

• Joined GlobalGiving in 2012• Raised over $30,000 from 400

donors• Reward Level: Superstar • Active GlobalGiving organization • Participated in all of our bonus days

“Our presence on GlobalGiving’s website has allowed us to tap into a truly global audience…With the help of GlobalGiving and the now hundreds of donors who have supported our organization through the website over the past several years, we have been able to screen thousands of children and provide life-saving surgeries for children with congenital heart disease. In short, our partnership has saved lives and transformed families.”

- Sean Love, China California Heart Watch Project Leader

Which Organizations Use GlobalGiving?

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Who does GlobalGiving work with in China?

Interacted with around 80 Chinese organizations

Examples of some of our partners: • China Foundation for Poverty Alleviation ( 中国扶贫基金会）

• China Youth Development Foundation (中国青少年发展基金会）

• Shanghai United Foundation (上海联劝公基金会）• Non-Profit Incubator (恩派）• Smile Train (微笑列车）• Green Map System (绿地图）

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How does GlobalGiving sustain when providing all the benefits, services and network to its partners?

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GlobalGiving Sustainability15 % Fee

2% Administration Fees

Keeps GlobalGiving sustainable as a NGO to provide for you

Reliable connection with world wide donors and corporate partners

3% Credit Card Fees

Covers standard credit card fees from donors’ cards

U.S. tax deductions donations

10% Resources and Access for Your Organization

Access to 400,000+ donors and 60+ Corporations

Free trainings, tools, and campaign strategizing

Free one-on-one consultations – call us anytime!

Donor Management and Analysis

Full Calendar of Matching Days and Organization Campaigns

Rewards and benefits for being active

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2% Administration Fees

Keeps GlobalGiving sustainable as a NGO to provide for you

Reliable connection with world wide donors and corporate partners

3% Credit Card Fees

Covers standard credit card fees from donors’ cards

U.S. tax deductions donations

10% Resources and Access for Your Organization

Access to 400,000+ Donors and 60+ Corporations

Free trainings, tools, and campaign strategizing

Free one-on-one consultations – call us anytime!

Donor Management and Analysis

Full Calendar of Matching Days and Organization Campaigns

Rewards and benefits for being active

The majority of our donors cover a portion of the fee as they complete their donation.

Averages to 9% Fee

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It is not that…

DonationsDonations

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It is …

Donations

Donations

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The Bigger Picture

What types of NPOs are a good fit for GG?

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1. The organization has at least one person who can read, write and communicate in English well.

2. The organization can legally receive funds from foreignentity like GlobalGiving.

3. The people in the organization already have some network in the U.S. or UK.

Organizations

49%51%

US International

80%

20%

US International

Donors

AgendaIntroductions Online Fundraising - What is it and Why is it Important

GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and Market it• Your Network - How to Identify and Maximize It

How can GlobalGiving help you

Activities - Strategies to raise $5000 in one month

How to join GlobalGiving

57

Activity Time!

• 3 people per group• Come up with a one month fundraising strategy to raise $5000 dollars from at least 40 donors.• 15 minutes • Share your group plans with everyone!

AgendaIntroductions Online Fundraising - What is it and Why is it Important

GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and Market it• Your Network - How to Identify and Maximize It

How can GlobalGiving help you

Activities - Strategies to raise $5000 in one month

How to join GlobalGiving

How To Join GlobalGiving

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1) www.globalgiving.org

2) Click Non-Profits tab

3) Click Orange button

Application Process

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1) Is your organization a registered charity, nonprofit, or NGO

that is implementing programs?

2) Can you provide organizational documents in English?

(Google translations are ok!)

3) Can your organization mobilize enough online supporters to

raise at least US$5,000 from 40 people in 30 days?

Application Documents

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Questions about document requirements :

applications@globalgiving.org

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Requirements: $5000 from 40 donors

Date: September 2015

Application Deadline: July 24th, 2015

Apply TODAY to automatically receive updates leading up to the challenge!

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Thank you for your Attention!

Questions?

Jialing Jiang & Jenny ChenGlobalGivinginthefield@

globalgiving.org

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The GlobalGiving Team