global enterprises need business english

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Global Enterprises Need Business EnglishJuly 2012

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English is the dominant language for international business

91% of talent executives agree that English

is the international language of business

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Agreeing on this common language is crucial

3 out of 5 business people consider a single business language strategically crucial for

their company

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Misunderstandings due to poor communication lead to bad business outcomes

97% said poor communication has led to misunderstandings internally or with clients

83% have seen harmful business outcomes due to the lack of a shared corporate language ?

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These bad outcomes affect all parts of business

Team Productivity

Miss Opportunity for

Innovation

Customer Satisfaction

Vendor/Partner Relationship

Hiring/EmployeeRetention

Time to Market Deadline

TeamCollaboration

60% 48%

44% 32% 20%

4%

84%

Biggest impacts of poor communication is on

team productivity, innovation, and

relationships with customers and partners

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This is not an isolated problem

More than half of respondents reported

that all departments or all geographies are

affected by poor communication skills

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Enterprises know the solution

70% agree that having English as a

corporate language would improve business

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www.Globa lEngl ish .com

GlobalEnglish delivers the solution

Formal learning

Informal learningWorking with 450+ global enterprises

Cloud-based Business English development & support

software

Instant on-the-job support

Global collaborationMobile productivityEnterprise platform

integrationGlobal & local

support

Company-wide reporting

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About this presentation

The data presented in this slideshow was collected at the 14 June 2012 Economist Talent Management Summit in London, UK.

Executives answered a poll co-sponsored by the Economist Conferences and GlobalEnglish.

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Thank you