glamping: a maturing market - tmi · 2018. 6. 12. · glamping: a maturing market steph...

Glamping: A maturing marketSteph Curtis-Raleigh

Editor International Glamping Business

Magazine

Why glamping, why now?

• People want to staycation• It’s cheaper and easier than going abroad• People want a ‘green’ holiday• People want to bring dogs• People are aware they don’t spend enough time

in the countryside• People first saw it in VIP areas at festivals• People want a ‘new’ experience..• People want to show off on social media

It’s nothing new..

Average price per night

How big is the UK Glamping market?

The number of operators in the glamping sector is roughly the

same as the holiday park sector The price per night is also roughly the same - £70-£100 on average

the main difference?...

Glamping is cool!

Getting in on the glamping act..• HOLIDAY PARKS• HOTELS• PUBS• GOLF COURSES• THEME PARKS• ZOOS• CAMP SITES• FESTIVALS• STATELY HOMES• BED & BREAKFAST• TOURIST BOARDS

Pop-Up Glamping Experiences

The Epic Retreats project in Wales –partnership between Best of Wales, Cambria Tours and George + TomosArchitects to celebrate Wales’ Year of Legends 2017. Fewer than 200 bookings available

Signature Living a hotel operator is to open an urban glamp site on the roof of a Liverpool city centre hotel this summer

Perhaps most bizarrely – a Bristol crane is being marketed as a one-bedroom ‘treehouse’from 27 May to 30 September for up to £250 a night

Champing? Yes, it really is a thing….

From the unique to the commercial

Drayton Manor

Chessington

Warwick Castle

Whipsnade

Port Lympe

Leeds Castle

The perfect low cost, low impact accommodation solution for tourist attractions

What’s next for glamping?

• Consolidation?• Specialisation?• The necessity to offer activities – attractions

or sporting pursuits like the US?• The need for greater luxury?• Food and drink?Discuss!

Thank you!