giving to the libraries. a competent site it’s all here (but its all here) users have a...

Giving to the Libraries

A Competent Site It’s all here (but

its all here)

Users have a telephone book, but they need a map

Context

Fall ‘08 – Consultant-led focus groups Directed thinking about “core web

strategies” WST began discussion of strategies for

a phased, top-down, public website redesign

Core web strategies Create a more streamlined user experience

based on user success - (the “core”) Communications for news, events,

engagement - (the “splash”) Dynamic promotion of services, tools &

physical spaces Capture “spirit of the place” with updated

visual design

Rehearsal

Support the Libraries

Friends of the Library

Create an integrated site that: Serves FOL members Appeals to donors at all levels Makes online giving easy and comfortable

especially for donors at lower levels of giving

Is branded with a distinct visual design (Inspired by the UCLA Library Giving site.)

Converging forces

BetterUsability

PCICompliance

FlexibleArchitectureGIVING SITE

Process

Get user input Use data to support redesign decisions Architect to best in class at peer and

“inspiration” sites

User Studies

Highlight problems w/ existing site content and navigation

Get user feedback on grouping and labeling content

Get user reactions to site designs

Information Architecture Linked images as navigation don’t work Too much text

“You waste too much space with text--too much to read. I want to click on something” – Chuck Poe

“Support the Libraries” FOL “Events” not associated with FOL Too much information buried in forms These users don’t search!

Labeling “Ways to Give” works as a label Development “jargon” is a problem

“investment opportunities” “gift of material” “planned giving” “direct gift” and even “endowments” all confused some users

Users group giving options by level of donation

Link labels and targets should matchCall it what it is – if it’s giving form, label it

“Giving Form”

Design

Don’t make me scroll Don’t make me read Don’t make navigation lists too long Do use clear images of students in

library spaces – show faces Do use big pictures and open space

around content

Giving Site

http://wwwstage.lib.ncsu.edu/giving/

Summer/Fall Enhancements Rotating art box Enhanced treatment of naming

opportunities(think U of Chicago)

Donor Profiles Dedicated Hunt Library content Branch Library Giving