give your booth a boost - ibie 2019 · give your booth a boost: pre-show marketing strategies +...

Give Your Booth A Boost: Pre-Show Marketing

Strategies + Best Practicespresented by Amie Cangelosi

amie@mdg.agency

• Setting Goals and Objectives

• Understanding The Audience

• Driving Traffic to Your Booth

• Getting Buyers to IBIE

TODAY’S AGENDA

SETTING GOALSAND OBJECTIVES

• What you want to accomplish – not how

• Quantifiable (numerically measurable)

• Define success

BEGIN BY SETTING OBJECTIVES

TYPES OF RETURNS

Return on INVESTMENT

Return on IMPRESSIONS

Return on ENGAGEMENT

Return on OBJECTIVES

TYPES OF RETURNS

Return on INVESTMENT

Return on IMPRESSIONS

Return on ENGAGEMENT

Return on OBJECTIVES

TYPES OF RETURNS

Return on INVESTMENT

Return on IMPRESSIONS

Return on ENGAGEMENT

Return on OBJECTIVES

TYPES OF RETURNS

Return on INVESTMENT

Return on IMPRESSIONS

Return on ENGAGEMENT

Return on OBJECTIVES

UNDERSTANDING THE AUDIENCE

WHY DO PEOPLE VISIT?

81% 79%

72%75%

52%56%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Talk to Sales + Marketing Staff Talk to Technical Product Experts Talk to Executive Management

High Attendee Value Exhibitor Tactic

CONSIDER YOUR STAFF

WHY DO PEOPLE VISIT?

78% 76%

62%67%

46%43%

87%

7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Interactive Product Displays Badge Scan w/Product Follow-up

Printed Product Info Gamification

High Attendee Value Exhibitor Tactic

MAKE YOUR BOOTH INTERACTIVE

TIP: If you’re making a big announcement, hosting an event, showcasing virtual reality or featuring a celebrity guest

in your booth, IBIE will help you promote it to the media.Submit information to kate@mdg.agency

DRIVING TRAFFIC TO YOUR BOOTH

PRE-SHOW MARKETING

70% of show attendees plan a list of exhibitors/boothsto visit before setting foot on the trade show floor.

By contrast, an average of only 10-15% of exhibitorsinvest in pre-show marketing efforts.

Qualified leads rose 50% whena pre-show promotion was used.

NEW! CUSTOMER DISCOUNT

• New for 2019!As an IBIE exhibitor, you can extend a 20% discount on exhibit hall passes to your customers.

• Log in to your Exhibitor Console to access your personalized link.

PROMOTION TOOLKIT

IBIE Table Tents for related industry events

Banner ads for website and e-Newsletters

IBIE Logo forads, website, promotional brochures, and email signatures

Sample social media posts

Template press releases, pitching tips and media contacts

Postcard Template for mailings

PROMOTION CHECKLIST

UNVEIL NEW PRODUCTS

23,000 buyers from every segment of the baking industry will be in attendance.Will they look to you for what’s new?

UNVEIL NEW PRODUCTS

For information about participating in the Innovation Showcase, contact:Steve Berne at sberne@sosland.com

SPONSOR

81% of attendees are involved in purchasing and 19% have a budget of $1,000,000+.Will their budget be spent on your products and services?

SPONSOR

For information about sponsorship opportunities, contact:Kelly Allen at kallen@bema.org

• Banners

• Video Board

• Door andFloor Decals

• Badge Mailing

• Show Bag Insert

• Networking Lounge

• Education Sessions

• Demo Sessions

• Cake Decorating Competition

ADVERTISE

More than 1,000 leading suppliers fill 700,000 sq. ft. of show floor space at IBIE.Will buyers find you?

ADVERTISE

To learn more about available advertising, contact:Steve Berne at sberne@sosland.com

HOW WE ARE GETTING BUYERS

TO IBIE

ROBUST MARKETING CAMPAIGN

DIRECT MAIL

250,000+ targeted postcards and brochures

EMAIL

Aggressive, targeted email campaign to 40,000+

DIGITAL MEDIA

Active social media, plus social advertising and ad retargeting

PUBLIC RELATIONS

Strong relationships with trade press

ADVERTISING

EVENT PRESENCE

IBIE Road Show

FHAApril 2018 | Singapore

MexipanAugust 2018 | Mexico

ibaSeptember 2018 | Germany

MOBACFebruary 2019 | Japan

FIPANJuly 2019 | Brazil

A FINAL WORD ON FOLLOWING UP

25%

75%

LEAD RESPONSEFollows Up No Follow Up Plan

QUESTIONS?

Promotional ToolkitAmie Cangelosi

amie@mdg.agency

PR and Media SupportKate Blom-Lowerykate@mdg.agency

SponsorshipsKelly Allen

kallen@bema.org

Advertising &Innovation Showcase

Steve Bernesberne@sosland.com

THANKS ANDSEE YOU AT IBIE!