HOW FOOD TRUCKSGIVE REAL ESTATE A

DELICIOUS BOOST

BCB PROPERTY MANAGEMENT

We are all aware that the way

of shopping is changing: more

people are opting to shop

online and sales in brick-and-

mortar stores are suffering.

Although e-commerce may be driving

consumers away from malls and shopping

centers, food is reeling them back in,

especially 'food truck' food.

The fast-changing and diverse population

of food trucks that are bringing crowds

back to these shopping locations.

“Food trucks are basically the pop-ups

of the restaurant business,” said Melina

Cordero, CBRE’s head of retail research

in the Americas. “They come in, they can

set up, they’re low cost, and they’re

constantly changing.”

Today’s consumers are craving diverse

options of specialty ethnic foods that are

prepared and served quickly However, food

trends change so rapidly that it’s hard for

brick-and-mortar restaurants to keep up.

This is a perfect storm for food trucks.

It’s a low-cost and fast way to give

consumers what they want, and

restaurateurs who don’t want to take

a big risk can still cash in on the

restaurant business.

What This Means for Real Estate?

If the truck is extremely popular and lines

are always long, you can almost guarantee

there will be a lot foot traffic – to both the

food truck AND your store.

While people are waiting in line, they’ll look

around at their surroundings. If they happen

to be standing in front on your store, they

might want to purchase the warm fleece

jacket on display in the window.

If you get enough people who plan to buy

your merchandise while waiting in a food

truck line, you’ll make a profit without

having to put out any money yourself.

Although it might seem like a large crowd

outside of your store can be a nuisance, this

might be a sure-fire way to bring more foot

traffic into your store, which will bring

more money into your company’s pocket.

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