give them what they want: discovering customer need with wearable technology

GIVE THEM WHAT THEY WANTDiscovering Customer Need with Wearable Technology

What should we build for

Apple Watch?

Give Them What They Want: Discovering Customer Need with Wearable Technology

What should we build for Apple Watch

Voice?

Give Them What They Want: Discovering Customer Need with Wearable Technology

What should we build for Apple Watch

Mobile?

Give Them What They Want: Discovering Customer Need with Wearable Technology

What should we build for Apple Watch

SMS?

Give Them What They Want: Discovering Customer Need with Wearable Technology

What should we build for Apple Watch

Laptops?

Give Them What They Want: Discovering Customer Need with Wearable Technology

What should we build for Apple Watch

Desktop?

Give Them What They Want: Discovering Customer Need with Wearable Technology

WHAT ARE THE POSSIBILITIES?

What is the market

opportunity?

Give Them What They Want: Discovering Customer Need with Wearable Technology

What is the experience

opportunity?

Give Them What They Want: Discovering Customer Need with Wearable Technology

1 2 3Continuity

Give Them What They Want: Discovering Customer Need with Wearable Technology

Voice

WHAT ARE OUR GUIDING PRINCIPLES?

Context

WHAT DO WE KNOW ALREADY?

How do we contextualize

an idea?

Give Them What They Want: Discovering Customer Need with Wearable Technology

PROCESS: GENERATE IDEAS

PROCESS: DESIGN STUDIO

Design Studio Exploration

The evolution of two ideas

[DENNIS]

TITLE TEXTWHAT COMES NEXT?

THANK YOU