girl rising 2013 - inspiring women to consider a career in tech

G I R L   R I S I N G   C A M P A I G N      

HOW  I  CRAFTED  MY  CAREER  IN  THE  TECH  

INDUSTRY    

@lyne'eanthony      

MY  TIMELINE  PAST,  PRESENT,  FUTURE  

@lyne'eanthony  

CULTIVATE  YOUR  AMBITION  Start  a  list  

@lyne'eanthony  

My  List  in  1994    

@lyne'eanthony  

•  Get  a  degree    •  Get  out  of  Pietermaritzburg  •  Pay  off  my  student  loan  quickly  •  Move  Overseas  •  Have  1  or  2  kids  before  the  age  of  29  

YEARS  PASSED  BY    

@lyne'eanthony  

PAST/PR

ESENT

PAST/PR

ESENT

PAST/PR

ESENT/FU

TUR

E

Revisited  my  list  in  2009    

@lyne'eanthony  

•  Get  a  degree    •  Get  out  of  Pietermaritzburg  •  Pay  my  student  loan  quickly  •  Move  Overseas  •  Have  1  or  2  kids  before  the  age  of  29  30  •  Move    back  home  •  Find  a  job  that  I  love  

Goodbye  UK  and  Hello  (again)  S.A  

@lyne'eanthony  

Taking  on  amazon’s  kindle  

@lyne'eanthony  

9  months,  4  job[ba/pm/po/dev  manager]    roles,  

4  plaYorms  later    

@lyne'eanthony  

Launched  1st  eReading  Mobile  Product  in  SA  

@lyne'eanthony  

My  List  in  2011    

@lyne'eanthony  

•  Get  a  degree    •  Get  out  of  Pietermaritzburg  •  Pay  my  student  loan  quickly  •  Move  Overseas  •  Have  1  or  2  kids  before  the  age  of  29  30  •  Move    back  home  •  Find  a  job  that  gives  me  purpose  and  I  

love    

Hello  Prezence  Digital  

@lyne'eanthony  

Taking  on  the  mobile  world  

@lyne'eanthony  

Building  SoluPons  for  

9500+  of  these  @lyne'eanthony  

Mobilising  for  everyone  

@lyne'eanthony  

•  New  Business  Development    

•  Work  with  Brands  To  Solve  Business  Challenges  with  Mobile  

Products  •  User  Experience  Design  

•  Product  ExecuPon  with  Tech  Teams  

What  do  I  Actually  Do?  As  Head  of  Product/Apps  

MY R

OLE

@lyne'eanthony  

26  months  later    24  products  later,  Over  2  million  users  

@lyne'eanthony  

Ster-Kinekor app suite

2  BOOKMARKS  

Vodacom  AppStar  2012  regional  winner  

BidorBuy  Android  -­‐  CONCEPTION:  BA  &  UX)  

Core  User  Stories      -­‐>  NaPve  UX  -­‐>  Flows    

BidorBuy Android – STEP2: CONCEPT to FINAL

Winner  2013:  Best  App  in  Africa  

Davey  2013:  Gold    Best  mobile  app  

#4 innovation

You  are  passionate  about  Is  Effortless  

 Find  your  inspiraPon!!  

Making  a  career  of  something  

CO

NC

LUSIO

N

@lyne'eanthony  

THANKS  FROM  THE  ORIGINAL  

GEEK  GIRL  

Lyne'e  Hundermark      

@lyne'eanthony