gift of knowledge campaign
Post on 01-Dec-2014
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Matched Funding update
The story so far
• Initial research
• Stakeholder engagement
• Steering Group
• Celebration event
• Creation of case study bank
• Spokesperson recruitment
• Message development
• Media collateral
Creative development
www.giftofknowledge.org.uk
The launch
Ross-CASE
Future plans
Stakeholder engagement
Ongoing media activity
June - alumni
July – saying thank you
September/ October - Week
Day Theme Tactic
Monday Celebrating a history of philanthropy
News and feature story on history of giving
Tuesday Building the future Competition to showcase impact of new buildings
Wednesday Changing lives across the world
Research – what’s coming in the future from HE?
Thursday Changing individual lives Profiling student bursary recipients
Friday Philanthropy and the arts Showcase of arts funded by philanthropy
2011 plans
Online activity
Evaluation
Any questions?
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