gift of knowledge campaign

Matched Funding update

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Presentation on communications campaign to support the Matched Funding scheme for Voluntary Giving

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Matched Funding update

The story so far

• Initial research

• Stakeholder engagement

• Steering Group

• Celebration event

• Creation of case study bank

• Spokesperson recruitment

• Message development

• Media collateral

Creative development

www.giftofknowledge.org.uk

The launch

Ross-CASE

Future plans

Stakeholder engagement

Ongoing media activity

June - alumni

July – saying thank you

September/ October - Week

Day Theme Tactic

Monday Celebrating a history of philanthropy

News and feature story on history of giving

Tuesday Building the future Competition to showcase impact of new buildings

Wednesday Changing lives across the world

Research – what’s coming in the future from HE?

Thursday Changing individual lives Profiling student bursary recipients

Friday Philanthropy and the arts Showcase of arts funded by philanthropy

2011 plans

Online activity

Evaluation

Any questions?

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gift of knowledge campaign

Education

media end

media coverage

media photocall

ongoing media activity

lives target alumni

nonalumni donors

changing lives day

years alumni