getting started with social media

GETTING STARTED WITH SOCIAL MEDIA CHRIS BARROWS

Social Media-Mobile Product Coordinator, - Digital Communications Group - Social Media Team

So you have a social media accountWhat’s your plan?

?Uh oh...

Where’s my strategy?DUDE

http://www.eastsidepatch.com/wp-content/uploads/2009/09/dude_wheres_my_car_profilelarge.jpg

STRATEGY » Identify & Plan » Deliver & Participate » Measure & Evolve

KNOW YOUR GOALS

Identify & Plan

KNOW YOUR GOALS » Goals to measure success » Clear timeframe

Identify & Plan

http://www.flickr.com/photos/fouquier/5064637004/

KNOW YOUR AUDIENCE

Identify & Plan

KNOW YOUR AUDIENCE » Who are they? » What are their goals? » What do they want from us?

Identify & Plan

http://www.flickr.com/photos/speedoflife/6924482682/

KNOW YOUR NETWORK

Identify & Plan

KNOW YOUR NETWORK » Understand the networks » Be on the right network

Identify & Plan

http://www.flickr.com/photos/adifans/4444942983/

KNOW YOUR PERSONALITY

Identify & Plan

KNOW YOUR PERSONALITY » Create a representative character » Define the character

Identify & Plan

http://www.flickr.com/photos/beejjorgensen/18440287/

KNOW YOUR TEAM

Identify & Plan

KNOW YOUR TEAM » Who is on your team? » What skills do you naturally have? » Build a schedule

Identify & Plan

STRATEGY » Identify & Plan » Deliver & Participate » Measure & Evolve

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YOUR SOCIAL YEARBOOK

Deliver & Participate

YOUR SOCIAL YEARBOOK » Content Calendar » Frequency

Deliver & Participate

http://www.flickr.com/photos/x-ray_delta_one/3981617434/

COMMUNITYMANAGEMENT

Deliver & Participate

COMMUNITY MANAGEMENT » Listen » Respond appropriately » Manage expectations and behaviors

Deliver & Participate

http://www.flickr.com/photos/glorifytwism/5790316314/

SOCIAL COMMUNICATION

Deliver & Participate

SOCIAL COMMUNICATION » Broadcast -vs- Conversation » Consistency is key

Deliver & Participate

http://www.flickr.com/photos/karramarro/2400739038/

HAVING THE RIGHT TOOLS

Deliver & Participate

HAVING THE RIGHT TOOLS » Kinds of tools » Defining the right tool(s) for you

Deliver & Participate

STRATEGY » Identify & Plan » Deliver & Participate » Measure & Evolve

http://www.dmvfollowers.com/maryland-teens-on-judge-judy-for-bad-checks/

EVALUATINGYOURSELF

Measure & Evolve

EVALUATING YOURSELF » Metrics » Reporting

Measure & Evolve

MEASURINGSUCCESS

Measure & Evolve

Measure & Evolve

MEASURINGSUCCESS

http://www.flickr.com/photos/darwinbell/5472725217/

EVOLVE TO IMPROVE

Measure & Evolve

EVOLVE TO IMPROVE » Understand successes » Understand failures » Adapt!

Measure & Evolve