getting an ecommerce site running in 30 minutes

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Getting an eCommerce Website Up and Running

in 30 Minutes

WordCamp Orange CountyJune 2nd, 2012

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Who Will Benefit?Small Business OwnersWP NewbiesFreelancersGraphic DesignersSEO ProfessionalsAnyone interested in

eCommerce!

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About the PresenterProduct manager at ApptivoWordpress developer since 2005Ran a web design & IT services firmProgramming for 10 yearsQA automation engineer for 7 yearsOC native

Terrible with PowerPoint

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Presentation Breakdown1. The scenario2. Gathering the right information3. Selecting your technology4. Creating a website plan5. Making it happen!!!6. Day-to-day management7. Future expansion plans

Yoga, Pilates, and MoreA fitness supplies business who sells primarilyYoga & Pilates equipment. 

No web presence

Small budget

1 week deadline

Project ScopeDesign, develop, and deploy

the website

Show general information about the business

Allow purchase of product through the website

Create a method for users to contact the business

Gather the Right InformationLay down clear goals for the project

1. Sell product!2. Make business appear more trustworthy3. Get in touch with more customers

Acquire all branding materialsLogoCompany colors

Organize product inventoryName, Description, PhotoPricing & Shipping Information

Website text content

Choose Your WeaponsRequired Tech

CMSPayment GatewayeCommerce PlatformEmail

Optional TechGoogle ShoppingShipping QuotesAPI/XML FeedSSL

Take Care of the BasicsDomain

Will SEO be important?How will people be accessing

the domain?

HostingHow much traffic is expected?How many domains are

needed?Wordpress support?

Form the Site StructureBase pages on content

that meets your goalsDon’t forget pages

needed for eCommerceInclude pages required

for legal protectionIf a page doesn’t focus

on a goal, it doesn’t belong on the site (yet)!

Select a Website DesignCustom Design Wordpress ThemeExpensiveSlowHeadaches

1. Install the theme2. …3. Profit

Write the Website ContentPage Meta Data

Title, Keywords, Description

Page ContentAbout us pageContact us pageThank you message(s)Blogs

Don’t forget…Bullets are your best

friend

Organize Your Attack Plan1. Set up Wordpress2. Install the plugins3. Configure the plugins4. Apply the theme5. Create pages & insert content6. Import the inventory7. QA & Cleanup

Make it Happen

Ready, Set, GO!

…Rambo

Validating Your WorkDoes the website:

Meet your goals?Have bugs?Missing information?

Last of all…Does the customer like

it?

Thank You!Todd Miner

Todd@Apptivo.com