Ecommerce Boot Camp:Build a Successful Online Business in 60 Minutes

Twitter Questions: #KabbageKam

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● The benefits of selling online● Choosing the right ecommerce solution for your business needs● How to create a beautiful and effective brand experience with

web design● Accepting payments online without breaking the bank● Growing your business with online marketing and social

commerce

Meet the speakers…

Andres ThomasCustomer SuccessKabbage, Inc.

• MODERATOR

Matthew WinnSr. Brand ManagerVolusion, LLC

Matt WinnSr. Brand Manager, Volusion@Volusion

Why Ecommerce?

Ecommerce continues to be a rapidly growing industryForrester Research predicts that online sales will grow 9.5% between 2013 and 2018

By 2018, they expect online sales to account for 11% of total US retail salesCheaper and less risky than a brick and mortar store

Gives entrepeneurs the freedom to pursue their passions with minimal investmentOnline stores can reach customers 24x7 and worldwideOnline advertising costs are lower and more targted compared to traditional

advertising

Building a Successful Online Store

1)Decide on a solution

2)Build your ecommerce site

3)Select a domain name

4) Accept payments online

5) Protect your store

6) Grow your business

1) Decide on a solution

• Open Source – built from scratch, total control

• Licensed – some control, uploaded locally

• Hosted – updates, security, hosting2) Build your ecommerce site

• Create categories and upload products

• Move on to information pages to complete the site

• Consider design and branding every step of the way

Building a Successful Online Store

3) Select a domain name

4) Accept payments online

• Pick a name that is short and easy to remember• Find a web address that is descriptive of your

business• Decide between .com, .net, or .biz

• Use PayPal or Google Checkout at a minimum

• Decide on using a personal or business bank account

• Research and apply for credit card processing

Building a Successful Online Store

5) Protect your store

6) Grow your business

• Marketing your online business is essential• Explore online channels: SEO, PPC, remarketing,

etc.• Find the medium that fits your business and

budget

• Purchase an SSL certificate• Learn the signs of fraudulent orders• Achieve PCI compliance or certification

Building a Successful Online Store

Exercise 1: Ecommerce Design & UX

Q: Why is site design so important?A: CREDIBILITY

68% a

of US online shoppers agree that they will distrust a site that has an unprofessional appearance

75% a

of web users make judgments on the credibility of a company based on its site design

.

Make Your Homepage Count

.

Testimonials

Branded

Clear CTA

Effective promos

Search

Good use of real estate

Customer service

.

Sell With Your Product Pages

.

Beautiful product photography

Social sharing

Alternate views

Clear pricing info

Breadcrumbs

Options

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Ideal product description

• Benefit-oriented

• Well-written• Easily

digestible• SEO friendly• Speaks to

customers

Yet another upsell and/or

cross-sell

Exercise 2: Marketing your storeQ: Why is marketing especially important for ecommerce?A: CLUTTER

250,000,000+

3+ Billion

Registered domains in the US alone

Internet users around the world

17

It’s all about finding the right mix:

• Search Engine Optimization (SEO)

• Pay per click advertising (PPC)

• Social Media Marketing

• Email Marketing

Different Types of Online Marketing

2014 Ecommerce Predictions

18

Mobile commerce dominates the conversation

• Mobile has earned its seat at the table, now hogging the gravy

• Consumers have increased comfort in making purchases directly from smartphones and tablet devices

• Rising concerns in mobile security

• Mobile payments start to grow in options

• New device to impact the market?

Exercise 3: Expanding through social commerceQ: Why is social commerce important?A: REACH

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Know why people follow your brand

1. To receive discounts and promotions

2. To show others they like your brand

3. To receive access to exclusive information

4. To get updates and news about the company

Grow Your Social Presence

20

1. Be patient and work steadily

2. Don’t overcommit yourself

3. Focus on one area at a time

4. Create smaller, actionable goals

5. Sales won’t happen overnight

6. Focus on your product and your customers

Top 6 Pieces of Humble Advice

21

Ready to Get Started?

Webinar attendees receive exclusive Volusion discounts!• $99 Ecommerce Starter Bundle ($224 regular price)

• One month of Premium hosting ($135 value)

• One Year SSL Certificate ($89 value)

• 1 on 1 Assistance and Training from an Account Manager

• $200 of Advertising Credits (Facebook, Twitter, Bing Ads)

• 24x7x365 Priority Phone Support (Austin, TX)

• For a free Volusion trial, visit:

http://volusion.com/lp/partner/kabbage

• Call us at 888.750.3936 to purchase the perfect

plan for your business

22

facebook.com/volusion

@volusion with #sellmoreonline

youtube.com/volusion

onlinebusiness.volusion.com

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