get focused presentation for lcf clubs au nov 2011

Online Marketing

November 2011

AgendaFacebook

Interaction Likes & Comments

What is Head office doing? SEO Google PlacesTwitter

What do you think when you hear Social Media?

10.6 m people on Facebook in AU

25 – 34 years of age -26% - largest group

Baby Boomer women 65+ fastest growing group

4.5 hours per day

Traditional Marketing

How are we tuning out?

What is Head Office doing?

• Facebook Advertising – 10 Ads• Custom page – Free Trial to grow database• Merging all the individual pages to one• Promote Specific events & clubs• Interact with Parents• Competitions & Brand Awareness

What to contribute to the Facebook Page

1. Pictures2. Events3. Videos4. Testimonials5. Stories

SEO – Search Engine Optimisation &

Google Places

High Street vs Shopping Mall

People looking in google for solutionsTo their problems

Google’s Role

Local SearchOrganisedRelevant ContentBe “Alive”

Make sure your websiteIs well organised !

Keywords for LCF – AUPrimaryFrench for kids 91/day

Mandarin for children 2/day

Foreign Language Schools 10/day

Spanish for children 26/day

French school for kids 2/day

SecondaryLearn french for children 4/day AUEarly language learning 2/day AUItalian classes for kids 91/day AU French school for preschoolers 3/day AU French school for children 3/day AUAfterschool activities for kids 3/day AU

Correctly named images with your keywords

Cannot read images only words – so call your pictures your keywords

Google places

www.google.co.nz/placesforbusiness

Twitter

Questions?

Get in touch today – clodagh@getfocusedconsulting.com.au

See you Online !