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Guide Dogs for the Blind Puppy Raising Facebook Account Instructions | Version: May, 2019

Puppy Raising Facebook Account Instructions

WearestronglysuggestingthateverypuppyraisingclubhaveandmaintainaFacebookaccount.FacebookprovidesaplacewherethepuppyclubbrandingandrepresentationofGDB’soverallbrandandmissioncanbecohesiveandunified.MaintainingapuppyraisingFacebookaccountalsoassistswithoverallawarenessofourmission,puppyraiserrecruitment,andonlinesearchengineoptimizationforourbrand.Thisdocumentincludesstep-by-stepinstructionsforthefollowing:

• UpdatinganexistingpuppyclubFacebookpage• CreatingaNEWpuppyclubFacebookpage• UpdatingexistingFacebookgroupaccountsforthoseclubswhodonothaveFacebookpages.(If

yourclubhasaFacebookgroupinsteadofapage,theURLforyouraccountwillinclude“group”inthewebsiteaddress,suchas:facebook.com/groups/GDBBoulderpuppyraisers.)Werecommendhavingapageinsteadofagroup,sotheseguidelineswillnotincludeinstructionsforcreatinganewFacebookgroup.

GDBwillbelinkingtoclubFacebookaccountswheneverpossibleinthepuppyclubdirectoryonguidedogs.com/puppy.Withthatbeingthecase,pleasemakesureoftwothings:

1. Thatyouhaveadequatecontactinformationinthe"AdditionalContactInfo"and"MoreInfo>About"sectionsofthepage.(Pleaseseesteps4and5oftheinstructionstofollow.)KeepinmindthatpeoplevisitingyourFacebookpagedonothavetohaveaFacebookaccounttoseeandaccesstheinformationonthepage,sohavingcontactinformationreadilyavailableiscrucial.IftheydohaveaFacebookaccount,theycaninteractwithyoudirectlyonthepageitselfbypostingonyourtimeline,orsendingyouadirectmessageviaFacebookMessenger.

2. ThatyouconsistentlymonitorandrespondtorequestsforinformationthatcometoyouviaFacebook.Ideally,yourclub'sFacebookpageadministrator(s)shouldmonitorthepagedaily,sincenoteveryonewhofindsyouonFacebookwillreachoutviaemailorphone,eventhoughit'sincludedinyourcontactinfo.YouwilllikelygetinquiriesposteddirectlytoyourpageorviaFacebookMessenger.Pleasebepreparedtorespondinatimelymanner.

PleasekeepinmindthataFacebookpagecanhavemultipleadministrators.Ifitmakessensetoshareordelegatetheresponsibilitiestootherclubmembers,Facebookpagesarebuilttohandlethat.Alsokeepinmindthatyoudon'thavetobeprolificonFacebookinorderforittobeaneffectivemarketingandpuppyraiserrecruitmenttool.Aslongasyouarerespondingtoinquiriesinatimelymanner,thefrequencyofyourpostsisnotasimportant.Ourgoalistopresentconsistentandcohesivebrandingofallpuppyclubsonline,andFacebookisasimplewaytoaccomplishthat.Pleasedon'tbeintimidatedoroverwhelmedbytheplatform;useithowitwillworkbestforyou,whilehelpingGDBwithourgoalsaswell.

Guide Dogs for the Blind Puppy Raising Facebook Account Instructions | Version: May, 2019

Sincewe’reaimingforconsistencyacrossallclubs,yourattentiontodetailregardingthefollowinginformationismuchappreciated.Pleasenote:thefollowinginstructionsworkbestwhenusingawebbrowseronacomputer–notamobiledeviceortablet;thescreenshotsthatareincludedintheinstructionsuseGuideDogsfortheBlind’sFacebookpageasreference.GoodluckwithyourFacebookaccount,andifyouhaveanyquestions,pleasecontactGDB’sMarketing

Departmentforassistanceatmarketing@guidedogs.com.

Thankyou! InstructionsforUpdatinganEXISTINGPuppyClubFacebookPage1. GototheABOUTsectiononthelefthandsideofyourFacebookpage(youmustbeanadministratorof

theclub’spageinordertomakechanges).

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Guide Dogs for the Blind Puppy Raising Facebook Account Instructions | Version: May, 2019

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Guide Dogs for the Blind Puppy Raising Facebook Account Instructions | Version: May, 2019

2. GENERALsection,pleasechangethreethings:CATEGORY:Shouldbe“NonprofitOrganization”only.NAME:Thisisthenameforyourpage,andchangingittakesseveraldifferentstepsinordertocomplywithFacebook’spagenaming/renamingrequirements,asfollows:Step1:Addyour"[City/State]PuppyRaisers"toyourexistingclub'spagename.Inthisinstance,it’simportantthatyourclub’spagenameincludesyourstateinadditiontoyourcity.Usethetwo-letterpostalcodetoindicateyourstate.Pleaseusetheexactcapitalization,punctuation,andspacingshownintheexamplebelow.Example:Thepagename"Pups4partners"becomes"Pups4partners-Wenatchee,WAPuppyRaisers"Step2Waitthe7daysFacebookrequiresbetweenpagenamechangesStep3Changeyourexistingclubnameto"GuideDogsfortheBlind".Pleaseusetheexactcapitalization,punctuation,andspacingshownintheexamplebelow.Example:Thepagename"Pups4partners-Wenatchee,WAPuppyRaisers"becomes"GuideDogsfortheBlind-Wenatchee,WAPuppyRaisers"USERNAME:Pleasechangeto@GDBCitypuppyraisers(e.g.,@GDBAustinpuppyraisers).Pleaseusetheexactcapitalizationandpunctuationshownintheexample.

3. BUSINESSINFOsection,updatetheMISSION.Pleasecopy/pastethefollowing:GuideDogsfortheBlindempowerslivesthroughexceptionalpartnershipsbetweenpeople,dogsandcommunities.

4. ADDITIONALCONTACTINFO-Pleaseincludeyourclub/clubleader’semailaddress-Forthewebsitesection,pleaseuseGuideDogsfortheBlind’swebsite:guidedogs.com.

5. MOREINFOsection

ABOUT-pleasecopy/paste,butalsocustomizeyourclub'slocationinthehighlightedspaceindicated;usethe2-letterpostalabbreviationforyourstate:GuideDogsfortheBlind–[InsertyourclubCity,State]PuppyRaisersareproudtoraiseguidedogpuppiesforthelargestguidedogschoolinNorthAmerica.

Guide Dogs for the Blind Puppy Raising Facebook Account Instructions | Version: May, 2019

COMPANYOVERVIEW-pleasecopy/paste:

GuideDogsfortheBlind(GDB)providesexceptionalguidedogsforindividualswhoareblindorlowvision.Volunteerpuppyraisersreceiveaguidedogpuppyatapproximatelyeightweeksold,andthepupwillreturntooneofGDB’scampusesforformaltrainingbetween15and17monthsold.Weareresponsibleforteachingthepuppiesgoodmannersandprovidingthemwithcomprehensivesocializationexperiences.Puppyraiserscanhaveotherpetsintheirhomeandifyouarenotabletocommittoraisingapuppyfulltime,therearestillotherwaystogetinvolvedwithourlocalpuppyclub,suchaspuppysitting.And,GDB'spuppyraisingprogramcomplementsmanyFFA,4H,homeschooling,highschool,andcollegeprograms.GENERALINFORMATION-pleasecustomizeUsethisspacetoaddclub-specificinformation,suchaswhereandwhenyoumeet,yourclubsize,etc.Anythingyouthinkwouldbepertinenttosomeonewhomightbeinterestedinjoiningyourclub.

6. STORY-pleasecopy/paste:

GuideDogsfortheBlind(GDB)isanonprofit,charitableorganizationthatwasestablishedin1942toprovideasafemeansofmobilityforpeoplewhoareblindandvisuallyimpaired.GDBisthelargestguidedogschoolinthecountry,andcontinuesitsdedicationtoqualitystudenttrainingservicesandextensivefollow-upsupportforgraduates.Ourprogramsaremadepossiblethroughtheteamworkofstaff,volunteersandgenerousdonors.GDBreceivesnogovernmentfunds.ServicesareprovidedtostudentsfromtheUnitedStatesandCanadaatnocosttothem.Weoperatetwotrainingfacilities(oneisheadquarteredinSanRafael,California—20milesnorthofSanFrancisco,anotherinBoring,Oregon—25mileseastofPortland),andhavemorethan2,000volunteerpuppyraisingfamiliesthroughouttheWesternstates.Morethan15,000teamshavegraduatedsinceourfounding,andthereareapproximately2,200activeguidedogteamscurrentlyinthefield.ThispageismoderatedinaccordancewiththeFacebookCommunityStandards(facebook.com/communitystandards)andwewillremovepostsand/orbanaccountsthatviolatethesestandards,orare:-Abusiveorthreateningtowardsanyindividual;-Violatinganylaworindividual'srights;-Fraudulentordeceptive;-Repetitivepostingsorspam;-Off-topicornotrelevant;-Solicitationsoradvertisements.

7. UpdateyourFacebookProfilePicture-pleaseusetheFacebookiconprovidedbyGDB(greensquarewiththegenericpuppyraisinglogoinwhite).ThefileisavailableinthePuppyRaisingonlinemanual(PoliciesandProcedures>MarketingandSocialMedia).

Pleasenote:Thecoverphotoandcontentofaclub’sFacebookpageareentirelythedomainofthepage’sadministrator.PleasejustuseyourbestjudgmentaboutyourFacebookcontent,makingsureitisappropriatetorepresentGuideDogsfortheBlind,andfollowstheGDBSocialMediaGuidelinesforvolunteers.

Guide Dogs for the Blind Puppy Raising Facebook Account Instructions | Version: May, 2019

InstructionsforCreatingaNEWPuppyClubFacebookPagePleasenote:AFacebookbrandpageneedstobetiedtoarealperson'sownFacebookaccount.YoumustbeloggedintoFacebookasyourself;youthenpersonallybecometheadministratorofthepuppyraisingclubpage.Youcanadd/deleteotheradministratorsforthepageasnecessaryonceithasbeencreated.Step-by-StepInstructions

1. Choose"Create>Page"fromFacebook'stopnavigationmenu.2. Choosethe"BusinessorBrand"option.3. Giveyourpageaname.CustomizeyourPageNameexactlyasfollows(donotalterthecapitalization

orpunctuationinordertobeconsistentwithallpuppyclubs):GuideDogsfortheBlind–City,2-LetterStatePuppyRaisers.Example:GuideDogsfortheBlind–Austin,TXPuppyRaisers.

4. Enter"NonprofitOrganization"asthecategory,thenhit"Continue."5. Uploadaprofilepicture.PleaseusetheFacebookiconprovidedbyGDB(greensquarewiththe

genericpuppyraisinglogoinwhite).ThefileisavailableinthePuppyRaisingonlinemanual(PoliciesandProcedures>MarketingandSocialMedia).

6. Uploadacoverphoto.Thiscanbeanythingyou'dlike-preferablyanappropriatephotofromyourclub.PleasemakesurethatthephotoreflectscurrentGDBbranding,includingthemostrecentpuppycoat.

7. Gotothe"About"sectionofthenewPage(2nditeminthelefthandcolumnundertheProfilePhoto).

8. Createausername(thirditeminthe"General"category).Pleasechangeto@GDBCitypuppyraisers(pleasecustomize“city”inthenametoreflectyourclub’slocation,e.g.,@GDBAustinpuppyraisers).Pleaseusetheexactcapitalizationandpunctuationshownintheexample.

9. Completetheremainingsectionsinthe"About"portionofthepageasperthefollowing(refertothescreenshotscontainedinthisdocumentforreference):

BUSINESSINFOsection,updatetheMISSION.Pleasecopy/pastethefollowing:GuideDogsfortheBlindempowerslivesthroughexceptionalpartnershipsbetweenpeople,dogsandcommunities.ADDITIONALCONTACTINFO-Pleaseincludeyourclub/clubleader’semailaddress-Forthewebsitesection,pleaseuseGuideDogsfortheBlind’swebsite:guidedogs.com.MOREINFOsection

ABOUT-pleasecopy/paste,butalsocustomizeyourclub'slocationinthehighlightedspaceindicated;usethe2-letterpostalabbreviationforyourstate:GuideDogsfortheBlind–[InsertyourclubCity,State]PuppyRaisersareproudtoraiseguidedogpuppiesforthelargestguidedogschoolinNorthAmerica.

Guide Dogs for the Blind Puppy Raising Facebook Account Instructions | Version: May, 2019

COMPANYOVERVIEW-pleasecopy/paste:

GuideDogsfortheBlind(GDB)providesexceptionalguidedogsforindividualswhoareblindorlowvision.Volunteerpuppyraisersreceiveaguidedogpuppyatapproximatelyeightweeksold,andthepupwillreturntooneofGDB’scampusesforformaltrainingbetween15and17monthsold.Weareresponsibleforteachingthepuppiesgoodmannersandprovidingthemwithcomprehensivesocializationexperiences.Puppyraiserscanhaveotherpetsintheirhomeandifyouarenotabletocommittoraisingapuppyfulltime,therearestillotherwaystogetinvolvedwithourlocalpuppyclub,suchaspuppysitting.And,GDB'spuppyraisingprogramcomplementsmanyFFA,4H,homeschooling,highschool,andcollegeprograms.GENERALINFORMATION-pleasecustomizeUsethisspacetoaddclub-specificinformation,suchaswhereandwhenyoumeet,yourclubsize,etc.Anythingyouthinkwouldbepertinenttosomeonewhomightbeinterestedinjoiningyourclub.

STORY-pleasecopy/paste:GuideDogsfortheBlind(GDB)isanonprofit,charitableorganizationthatwasestablishedin1942toprovideasafemeansofmobilityforpeoplewhoareblindandvisuallyimpaired.GDBisthelargestguidedogschoolinthecountry,andcontinuesitsdedicationtoqualitystudenttrainingservicesandextensivefollow-upsupportforgraduates.Ourprogramsaremadepossiblethroughtheteamworkofstaff,volunteersandgenerousdonors.GDBreceivesnogovernmentfunds.ServicesareprovidedtostudentsfromtheUnitedStatesandCanadaatnocosttothem.Weoperatetwotrainingfacilities(oneisheadquarteredinSanRafael,California—20milesnorthofSanFrancisco,anotherinBoring,Oregon—25mileseastofPortland),andhavemorethan2,000volunteerpuppyraisingfamiliesthroughouttheWesternstates.Morethan15,000teamshavegraduatedsinceourfounding,andthereareapproximately2,200activeguidedogteamscurrentlyinthefield.ThispageismoderatedinaccordancewiththeFacebookCommunityStandards(facebook.com/communitystandards)andwewillremovepostsand/orbanaccountsthatviolatethesestandards,orare:-Abusiveorthreateningtowardsanyindividual;-Violatinganylaworindividual'srights;-Fraudulentordeceptive;-Repetitivepostingsorspam;-Off-topicornotrelevant;-Solicitationsoradvertisements.

Guide Dogs for the Blind Puppy Raising Facebook Account Instructions | Version: May, 2019

InstructionsforPuppyClubFacebookGroupsPleasenote:FacebookgroupaccountsdonotofferthesamefunctionalityasaFacebookpage,sotheinstructionsandscreenshotspreviouslyinthisdocumentwillnotapply.Pleasebesurethatyouhavesetyourgrouptobepublic,sothatpeopleinterestedinpuppyraisingand/orGuideDogsfortheBlindcanfindyouandthatGDBcanlinkdirectlytoyourgroupfromourwebsite.

1. PleaseupdatetheDescriptionsectiontothefollowing(cut/paste),customizingthehighlightedareas:

GuideDogsfortheBlind–City,2-LetterStatePuppyRaisersareproudtoraiseguidedogpuppiesforthelargestguidedogschoolinNorthAmerica.Ifyouareinterestedinbecomingapuppyraisingvolunteer,pleasecontactusat[emailaddressand/orphonenumber].GuideDogsfortheBlind(GDB)providesexceptionalguidedogsforindividualswhoareblindorlowvision.Volunteerpuppyraisersreceiveaguidedogpuppyatapproximatelyeightweeksold,andthepupwillreturntooneofGDB’scampusesforformaltrainingbetween15and17monthsold.Weareresponsibleforteachingthepuppiesgoodmannersandprovidingthemwithcomprehensivesocializationexperiences.Puppyraiserscanhaveotherpetsintheirhomeandifyouarenotabletocommittoraisingapuppyfulltime,therearestillotherwaystogetinvolvedwithourlocalpuppyclub,suchaspuppysitting.And,GDB'spuppyraisingprogramcomplementsmanyFFA,4H,homeschooling,highschool,andcollegeprograms.GuideDogsfortheBlind(GDB)isanonprofit,charitableorganizationthatwasestablishedin1942toprovideasafemeansofmobilityforpeoplewhoareblindandvisuallyimpaired.GDBisthelargestguidedogschoolinthecountry,andcontinuesitsdedicationtoqualitystudenttrainingservicesandextensivefollow-upsupportforgraduates.Ourprogramsaremadepossiblethroughtheteamworkofstaff,volunteersandgenerousdonors.GDBreceivesnogovernmentfunds.ServicesareprovidedtostudentsfromtheUnitedStatesandCanadaatnocosttothem.Weoperatetwotrainingfacilities(oneisheadquarteredinSanRafael,California—20milesnorthofSanFrancisco,anotherinBoring,Oregon—25mileseastofPortland),andhavemorethan2,000volunteerpuppyraisingfamiliesthroughouttheWesternstates.Morethan15,000teamshavegraduatedsinceourfounding,andthereareapproximately2,200activeguidedogteamscurrentlyinthefield.ThispageismoderatedinaccordancewiththeFacebookCommunityStandards(facebook.com/communitystandards)andwewillremovepostsand/orbanaccountsthatviolatethesestandards,orare:-Abusiveorthreateningtowardsanyindividual;-Violatinganylaworindividual'srights;-Fraudulentordeceptive;-Repetitivepostingsorspam;-Off-topicornotrelevant;-Solicitationsoradvertisements.

2. Uploadacoverphoto.Thiscanbeanythingyou'dlike-preferablyanappropriatephotofromyourclub.PleasemakesurethatthephotoreflectscurrentGDBbranding,includingthemostrecentpuppycoat.