gaurav mishra yahoo georgetown digital activism 04232009
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Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
Talk & Panel Discussion: International Trends in Digital
ActivismApril 23, 2009
Yahoo!/ Georgetown University
Gaurav Mishra/ Evgeny Morozov/ Ivan Sigal/ Trebor Scholz
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
Program Outline
Talk: Digital Activism in India and China –45 minutes
Panel: International Trends in Digital Activism – 45 minutes
Q & A – 30 minutes
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
Panel Members Evgeny Morozov
– 2008-09 Open Society Institute Fellow– Writing a book on internet in authoritarian societies– Previously, Director of New Media at Prague NGO Transitions Online
Ivan Sigal– Executive Director of Global Voices– Previously, Senior Fellow at the U.S. Institute of Peace– Internews Regional Director for Asia
Trebor Scholz– Professor for Media Study at New School University, NYC– Editor of the book The Art of Free Cooperation– Founder: Institute for Distributed Creativity
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
Three Questions
What is social media and why is it important? How are social media and digital activism
changing media, civil society, and government? What are the challenges of using social
media for digital activism in emerging countries?
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
Tool Agnostic
Blogging Microblogging Videoblogging Photoblogging Podcasting Mapping
Social networking Social voting Social bookmarking Lifestreaming Wikis Virtual worlds …
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
Terminology Agnostic
Social media Social computing Social software Social web Participatory media Participatory web
Read write web Citizen media Peer to peer media Web 2.0 New media Crowdsourcing …
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
Talk: Digital Activism in India & China
April 23, 2009Georgetown University
Gaurav MishraYahoo! Fellow at Georgetown University
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
Context: Digital Inequality
India + China
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
Why India and China?
Source: NYT
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
World Map: Internet Penetration
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
The 4 Cs of Digital Inequality
1
Connection
2
Computing Devices
3
Content
4
CapabilitiesThe Digital Binary Group:
Focus on Access (Computers + Connection)
The Digital Inequality Group: Focus on
Application (Content + Capabilities)
Geography/ Nationality/ Urban-Rural/ Race/ Ethnicity/ Age/ Gender/ Profession
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
India: VNL MicroTelecom
Source: http://vnl.in
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
India: QuestionBox
Source: http://questionbox.org
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
India: United Villages
www.vnl.in
Source: http://unitedvillages.com
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
India: Google Internet Bus
Source: http://www.google.co.in/intl/en/landing/internetbus/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
India/ China: Cyber Cafes
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
But India + China = 430m Web Users
Source: NYT
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
Context: Social Media Usage
India + China
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
Coming Back to Social Media
Source: Universal McCann, 2008; Active Internet Users, Age 16-54; Last Month
USA China India World
Update personal weblog 16% 61% 36% 28%
Upload to video sharing website 18% 46% 45% 29%
Upload to a photo sharing website 32% 56% 49% 39%
Manage profile on a social network 35% 56% 59% 48%
Subscribe to a RSS feed 14% 44% 37% 26%
Download a podcast 22% 65% 49% 36%
Read blogs/weblogs 51% 84% 77% 63%
Watch video clips online 63% 84% 80% 75%
Number of internet users (millions) 100.0 61.0 17.8 475.0
Attitudes towards sociability, privacy and trust.
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
International SNS Preference
Source: Oxyweb based on Alexa data, 2008
Facebook MySpace Orkut Xiaonei Vkontakte Hi5
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
China: Parallel Internet Universe
Hat Tip: Shel Israel (http://redcouch.typepad.com/weblog/2008/11/chinas-top-web.html )
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
China: Comsenz Build a BBS/ SNS
Source: http://www.comsenz.com/products/discuz
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
China: Direct2Dell
Source: http://chinese.direct2dell.com/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
India: SMS Gupshup Group SMS
Source: http://www.smsgupshup.com
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
India: BabaJob
Source: http://babajob.com/tfoverview.htm
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
Context: Social Media + Digital Activism
India + China
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
Old Media + New Media
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
The Digital News Lifecycle
TIME
REACH/DEPTH
© Gaurav Mishra (www.gauravonomics.com)Hat Tip: The News Diamond by Paul Bradshaw (www.onlinejournalismblog.com)
SMS Alert
Blog Post
News Story
Context Analysis
Conversation
Personalization
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
Social Media + Digital Activism
Source: http://www.digiactive.org/wp-content/uploads/digiactive_facebook_activism.pdfhttp://www.digiactive.org/wp-content/uploads/digiactive_twitter_guide_v1-0.pdf
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
Social Media + Digital Activism
India
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
India: SEA-EAT Blog
Source: http://tsunamihelp.blogspot.com/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
India: Mumbai Terror Attack
Source: http://flickr.com/photos/vinu/sets/72157610144709049/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
India: Mumbai Terror Attack
Source: http://search.twitter.com/search?q=%23mumbai
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
India: Mumbai Terror Attack
Source: http://www.flickr.com/photos/gauravonomics/sets/72157610357499942/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
India: Pink Chaddi Campaign
Source: http://thepinkchaddicampaign.blogspot.com
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
India: Blank Noise Project
Source: http://blanknoise.org
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
India: NGO Post
Source: http://ngopost.org
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
India: Caste Based Orkut Communities
Source: http://www.orkut.com/Main#Community.aspx?cmm=5085362
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
India: Shiv Sena’s Orkut Crusade
Source: http://www.orkut.com/Main#Community.aspx?cmm=1308974
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
India: L K Advani’s Blog
Source: http://blog.lkadvani.in/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
India: Bloggers for Advani
Source: http://groups.google.com/group/bloggers4advani?pli=1
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
India: Tata Tea’s Jaago Re
Source: http://jaagore.com/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
India: No Criminals in Politics
Source: http://nocriminals.org/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
India: Vote Report India
Source: http://votereport.in
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
India: Vote Report India/ Al Jazeera
Source: http://labs.aljazeera.net/console/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
Social Media + Digital Activism
China
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
China: Censorship/ Net Police
Hat Tip: Rebecca Mackinnon (http://rconversation.blogs.com )
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
China: 50 Cent Army/ Astroturfing
Hat Tip: Rebecca Mackinnon (http://rconversation.blogs.com )
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
China: Human Flesh Search Engine
The Kitten Killer of Hangzhou Corruption Amongst Local Officials
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
China: Sichuan Earthquake
Source: http://www.tudou.com/programs/view/6YdfN8iPwDs/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
China: Harmonius/ River Crab
Hat Tip: Rebecca Mackinnon (http://rconversation.blogs.com )
Jiang Zemin (Three Represents) + Hu Jintao (Harmoinus)
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
China: Grass-Mud Horse/ Alpaca Sheep
Source: http://www.youtube.com/watch?v=O3tPA_Z_MT0
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
China: Cyber Civil War 2.0
Hat Tip: Rebecca Mackinnon (http://rconversation.blogs.com )
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
China: Cyber Nationalism/ MSN Icons
Source:
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
China: Cyber Nationalism/ Anti-CNN
Source: http://anti-cnn.com/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
China: People’s Daily E-Two Sessions
Source: http://elianghui.people.com.cn/2009/Chinese People’s Political Consultative Conference (CPPCC) and the National People’s Congress (NPC)
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
Internet Freedom Index
Source: Freedom on the Net, Freedom House http://www.freedomhouse.org/uploads/specialreports/NetFreedom2009/FreedomOnTheNet_FullReport.pdf
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
In Summary
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
The 4Cs of Social Media
Visible
Invisible
Easy Difficult
Content
Collaboration
Community
Collective Intelligence
Creators > Curators > ConsumersThe 1:9:90 rule
Collective Action > Co-creation > Conversations
Size + Strength + Social Object
Implicit or explicitPrivacy + reputation + info filters
© Gaurav Mishra (www.gauravonomics.com)
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
Three Mantras of Social Media
The future has already arrived. It’s just not evenly distributed yet.
Technology determines what is possible and what isn’t; society chooses what happens and what doesn’t.
The tools are transient; the value system is here to stay.
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
Digital Activism in Three Steps Listen/ Understand: Aggregate public
opinion and flag flash points.
Engage/ Energize: Use virality, modularity and granularity to build a grassroots movement.
Bridge: Use both new media and mainstream media to translate online engagement into offline action.
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
Panel Discussion: International Trends in Digital Activism
April 23, 2009Yahoo!/ Georgetown University
Evgeny Morozov/ Ivan Sigal/ Trebor Scholz
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