gaston guernik - three case studies
Post on 14-Jan-2017
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CONTACT
Address
Bronte, Sydney, NSW
2024, Australia
Phone & Fax
Phone: + 61 41 131 3320
Online
Email 1: gaston@guernik.com
Website: www.guernik.com
CASE STUDIESGaston Guernik
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GASTON GUERNIK
Gaston’s roles have included Creative Direction, UI/
UX Design, Team Leader and Digital design. Gaston’s
main focus and objective is to always create a user /
customer journey the best experience possible while
feeling intuitive and useful.
Gaston has over 12 years experience in the creative
and innovation industry and has worked with some of
the most prominent global brands like Audi, Heineken,
Schweppes, BMW, Budweiser, CBA, NSW Rails, etc.
Having built a successful creative agency in Spain, he
was recruited and relocated to Australia in 2013 so he
could work his Creative Director magic here in Sydney.
His current key role is to develop high-level concepts
and designs, help clients innovate and re-align their
strategy and approach in new innovative ways.
“My approach is to focus on people’s needs (by
understanding the customer through empathy) and to
improve my clients services by the using technology
as a platform to create a successful outcome.”
A LITTLE ABOUT GASTON
CASE STUDY 1 | MODEL MANAGEMENT, WEBSITE + APP
CASE STUDY 2 | IDEA FACTORY, BRANDING
CASE STUDY 3 | HELLOOOAPP, APP
TABLE OF CONTENTS
Creative Direction, Concept, UI/UX, Leading a
team of digital designers and working with the
developers in Europe.
Website + App
Premium website for advertising agencies www.modelmanagement.com
MODEL MANAGEMENT01
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PROJECT GOAL
To create the best user experience through an
intuitive and responsive website.
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VISION
To create the best user experience through an
intuitive and responsive website.
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CHALLENGE
To help casting managers in the fashion
industry who don’t have a lot of time
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THE PICTURES ARE THE KEY, WHY WE HAVE TO ADD MORE THAN THAT?
Our thinking was...
If the customers are looking for a models plus
the models are beautiful, we just have to show
pictures.
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LESS CLICKS, EASY AND FAST
Share, add favorites, see comments all without
a single click.
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YOU LIKE MODELS BY AFFINITY? SAVE YOUR TIME! After choosing the model that you like you
could still see all the pictures but also the
models prof ile.
If you need a model with specif ic features, like
blue eyes etc, you can with a single feature
click.
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PREMIUM IS MORE.
What is more?
It is Useful, Fast, Better quality, etc.
• User Journey / Responsive
We discover that plenty of users bring their
iPads to the photoshoots, of f ice, etc to show
the models.
So we developed a design that was made for
tablets f irst, desktop second, mobile third.
Creative Direction, Concept, Logo Design, Digital brand
Branding
Brand to communicate Creativity, Workshops, Brainstormings
IDEA FACTORY02
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TO CREATE A BRAND THAT EMANATES CREATIVITY...
New Ideas
Lateral thinking
TeamWork
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CHALLENGE
There name of the project uses two strong
words, two strong notions
IDEA + FACTORY
Wikipedia def ined idea as:
“ideas are usually construed as mental
representational images of some object.
Ideas can also be abstract concepts that do
not present as mental images.”
We decided to separate both of them creating
dif ferent brands for each. One for IDEA
another for FACTORY
Idea = Creativity, Imagination, brainstormings,
freedom, which means colourful, there is no
order, etc.
Factory = Base, solid, unif ication, process.
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RESPONSIVE BRAND
In a time when responsiveness is key, we
wanted to create a brand that was truly
responsive.
The biggest quote people where when asked
to be creative is to “Think outside to the box”.
So that is exactly what we did.
What is more, “What IF?” is one of the best
question to star any brainstorming.
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SPONSORED BRAND
Idea Factory was created for ‘Digital Agility’,
a brand that I created for SMS.
We made sure we gave a balance between
the two so that they were balanced and not in
competition with each other.
Founder, Creative Direction, Concept, Logo Design, Digital brand
Send and track ready made-messages on the go.
App to share messages ready to go - www.helloooapp.com
HELLOOOAPP03
Send and track ready made-messages on the go.
ll call you late
37
10
4
42
WOW, you received .. .
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CHALLENGE
Create an intuitive UX / UI, allowing users to
enjoy quick conversations with each other
within the app.
Send and track ready made-messages
on the go.
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BRING LIFE TO YOUR COLOURS
All your messages are special and full of color,
like you. Forget B&W. Stand out!
We use the color in two ways,
- to add emotions
- to categorise text themes
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EMOTIONAL NOTIFICATIONS
If someone says “I like you” we believe you
should feel it !
Using colours we help communicate feelings
a lot more
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EASY, FUN, USEFUL
Just Swipe ‘n’ Send! and share with friends on
Whatsapp, Facebook, Twitter & sms
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KEEP TRACK
Track and visualize all your sent and received
messages in one quick snapshot
All your messages & contacts in one place.
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ADVERTISING - WE ADVERTISE HAPPINESS That the app communicates messages
but behind of that there are feelings.
The advertisements show emotional
people highlighting the uniqueness
of the app
CONTACT
Address
Bronte, Sydney, NSW
2024, Australia
Phone & Fax
Phone: + 61 41 131 3320
Online
Email 1: gaston@guernik.com
Website: www.guernik.com
THANK YOU!If we can Imagine it, We can achieve it!
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