gaston guernik - three case studies

CONTACT

Address

Bronte, Sydney, NSW

2024, Australia

Phone & Fax

Phone: + 61 41 131 3320

Online

Email 1: [email protected]

Website: www.guernik.com

CASE STUDIESGaston Guernik

Gaston Guernik, Case studies

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GASTON GUERNIK

Gaston’s roles have included Creative Direction, UI/

UX Design, Team Leader and Digital design. Gaston’s

main focus and objective is to always create a user /

customer journey the best experience possible while

feeling intuitive and useful.

Gaston has over 12 years experience in the creative

and innovation industry and has worked with some of

the most prominent global brands like Audi, Heineken,

Schweppes, BMW, Budweiser, CBA, NSW Rails, etc.

Having built a successful creative agency in Spain, he

was recruited and relocated to Australia in 2013 so he

could work his Creative Director magic here in Sydney.

His current key role is to develop high-level concepts

and designs, help clients innovate and re-align their

strategy and approach in new innovative ways.

“My approach is to focus on people’s needs (by

understanding the customer through empathy) and to

improve my clients services by the using technology

as a platform to create a successful outcome.”

A LITTLE ABOUT GASTON

CASE STUDY 1 | MODEL MANAGEMENT, WEBSITE + APP

CASE STUDY 2 | IDEA FACTORY, BRANDING

CASE STUDY 3 | HELLOOOAPP, APP

TABLE OF CONTENTS

Creative Direction, Concept, UI/UX, Leading a

team of digital designers and working with the

developers in Europe.

Website + App

Premium website for advertising agencies www.modelmanagement.com

MODEL MANAGEMENT01


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PROJECT GOAL

To create the best user experience through an

intuitive and responsive website.


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VISION

To create the best user experience through an

intuitive and responsive website.


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CHALLENGE

To help casting managers in the fashion

industry who don’t have a lot of time


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THE PICTURES ARE THE KEY, WHY WE HAVE TO ADD MORE THAN THAT?

Our thinking was...

If the customers are looking for a models plus

the models are beautiful, we just have to show

pictures.


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LESS CLICKS, EASY AND FAST

Share, add favorites, see comments all without

a single click.


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YOU LIKE MODELS BY AFFINITY? SAVE YOUR TIME! After choosing the model that you like you

could still see all the pictures but also the

models prof ile.

If you need a model with specif ic features, like

blue eyes etc, you can with a single feature

click.


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PREMIUM IS MORE.

What is more?

It is Useful, Fast, Better quality, etc.

• User Journey / Responsive

We discover that plenty of users bring their

iPads to the photoshoots, of f ice, etc to show

the models.

So we developed a design that was made for

tablets f irst, desktop second, mobile third.

Creative Direction, Concept, Logo Design, Digital brand

Branding

Brand to communicate Creativity, Workshops, Brainstormings

IDEA FACTORY02


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TO CREATE A BRAND THAT EMANATES CREATIVITY...

New Ideas

Lateral thinking

TeamWork


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CHALLENGE

There name of the project uses two strong

words, two strong notions

IDEA + FACTORY

Wikipedia def ined idea as:

“ideas are usually construed as mental

representational images of some object.

Ideas can also be abstract concepts that do

not present as mental images.”

We decided to separate both of them creating

dif ferent brands for each. One for IDEA

another for FACTORY

Idea = Creativity, Imagination, brainstormings,

freedom, which means colourful, there is no

order, etc.

Factory = Base, solid, unif ication, process.


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RESPONSIVE BRAND

In a time when responsiveness is key, we

wanted to create a brand that was truly

responsive.

The biggest quote people where when asked

to be creative is to “Think outside to the box”.

So that is exactly what we did.

What is more, “What IF?” is one of the best

question to star any brainstorming.


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SPONSORED BRAND

Idea Factory was created for ‘Digital Agility’,

a brand that I created for SMS.

We made sure we gave a balance between

the two so that they were balanced and not in

competition with each other.

Founder, Creative Direction, Concept, Logo Design, Digital brand

Send and track ready made-messages on the go.

App to share messages ready to go - www.helloooapp.com

HELLOOOAPP03

Send and track ready made-messages on the go.

ll call you late

37

10

4

42

WOW, you received .. .


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CHALLENGE

Create an intuitive UX / UI, allowing users to

enjoy quick conversations with each other

within the app.

Send and track ready made-messages

on the go.


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BRING LIFE TO YOUR COLOURS

All your messages are special and full of color,

like you. Forget B&W. Stand out!

We use the color in two ways,

- to add emotions

- to categorise text themes


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EMOTIONAL NOTIFICATIONS

If someone says “I like you” we believe you

should feel it !

Using colours we help communicate feelings

a lot more


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EASY, FUN, USEFUL

Just Swipe ‘n’ Send! and share with friends on

Whatsapp, Facebook, Twitter & sms


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KEEP TRACK

Track and visualize all your sent and received

messages in one quick snapshot

All your messages & contacts in one place.


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ADVERTISING - WE ADVERTISE HAPPINESS That the app communicates messages

but behind of that there are feelings.

The advertisements show emotional

people highlighting the uniqueness

of the app

CONTACT

Address

Bronte, Sydney, NSW

2024, Australia

Phone & Fax

Phone: + 61 41 131 3320

Online

Email 1: [email protected]

Website: www.guernik.com

THANK YOU!If we can Imagine it, We can achieve it!