gamification & you

Speaking: Ori Manor

Gamification & YouGamification & You

Gamification & You Gamification & You (in a nutshell)(in a nutshell)

Level 1Level 1: INTRODUCTION

Level 2Level 2: PRINCIPLES & TECHNIQUES

Level 3Level 3: EXAMPLES

Resources, Q&A

LEVEL 1

INTRODUCTIONINTRODUCTION

………?

SOCIAL STATUS

PROGRESSPROGRESS

CongratulationsCongratulations!!

You just won yourFIRST BADGE FIRST BADGE for successfully

completing LEVEL 1! LEVEL 1!

Continue >>>Continue >>>

WELL DONE! WELL DONE! YOUR CURRENT SCOREYOUR CURRENT SCORE : : 100100

(You need 200200 pts to become a Junior Expert…)

BASIC PRINCIPLESBASIC PRINCIPLES

1. Immediate feedback on achievement: Points / Virtual currency / Money

2. Feedback on consistent progress (momentum) Progress info graphics (mostly bars)

3. Feedback on lack of achievement / progress Personal notifications, retaining efforts

Instant Gratification>>

TECHNIQUESTECHNIQUES

1. BADGES - Reflecting accumulative achievement

2. TROPHIES - Converting cumulative achievements to ‘hard-earned’ titles to increase perceived ‘investment’

3. ACCESS LEVELS - Creating lucrative levels of seniority to cement the investment (VIP lounges, premium accounts & etc)

Hilltop Gratification>>>

TECHNIQUESTECHNIQUES

1. Tradeoff - Presenting the market tradeoff of invested effort

2. Leaderboards - Socializing the challenge to increase levels of commitment

3. Partnerization – aligning interests and increasing perceived responsibility.

Broader Meaning>>>

TECHNIQUESTECHNIQUES

BASIC PRINCIPLESBASIC PRINCIPLES

Congratulations !

You just won yourSECOND BADGE SECOND BADGE for successfully

completing LEVEL 2! LEVEL 2!

Continue >>>Continue >>>

VERY WELL DONE! VERY WELL DONE! YOUR CURRENT SCOREYOUR CURRENT SCORE : : 200200

(You only need 300300 pts to become a GURU SUPER EXPERT!)

Examples:Facebook applications:

Doubledown VS a competitor

Examples:Mobile applications>>

ExamplesCommunity driven websites:

Congratulations !!!

You just won yourFINAL BADGE FINAL BADGE for successfully

completing LEVEL 3! LEVEL 3!

Continue >>>Continue >>>

You are the WINNER!You are the WINNER!YOUR CURRENT SCOREYOUR CURRENT SCORE : : 300300

You’ve just become a GURU!

Thank YouThank You!!