gamification & you
DESCRIPTION
כיצד להפעיל מניפולציות “משחקיות” על המשתמשים באתר שלכם על מנת לגרום להם לקנות יותר, לפתח נאמנות כלפיכם ועוד. מרצה: אורי מנור http://www.visioncamp.co.il/speakers/ori-manor/ http://www.visioncamp.co.il/TRANSCRIPT
Speaking: Ori Manor
Gamification & YouGamification & You
Gamification & You Gamification & You (in a nutshell)(in a nutshell)
Level 1Level 1: INTRODUCTION
Level 2Level 2: PRINCIPLES & TECHNIQUES
Level 3Level 3: EXAMPLES
Resources, Q&A
LEVEL 1
INTRODUCTIONINTRODUCTION
………?
SOCIAL STATUS
PROGRESSPROGRESS
CongratulationsCongratulations!!
You just won yourFIRST BADGE FIRST BADGE for successfully
completing LEVEL 1! LEVEL 1!
Continue >>>Continue >>>
WELL DONE! WELL DONE! YOUR CURRENT SCOREYOUR CURRENT SCORE : : 100100
(You need 200200 pts to become a Junior Expert…)
BASIC PRINCIPLESBASIC PRINCIPLES
1. Immediate feedback on achievement: Points / Virtual currency / Money
2. Feedback on consistent progress (momentum) Progress info graphics (mostly bars)
3. Feedback on lack of achievement / progress Personal notifications, retaining efforts
Instant Gratification>>
TECHNIQUESTECHNIQUES
1. BADGES - Reflecting accumulative achievement
2. TROPHIES - Converting cumulative achievements to ‘hard-earned’ titles to increase perceived ‘investment’
3. ACCESS LEVELS - Creating lucrative levels of seniority to cement the investment (VIP lounges, premium accounts & etc)
Hilltop Gratification>>>
TECHNIQUESTECHNIQUES
1. Tradeoff - Presenting the market tradeoff of invested effort
2. Leaderboards - Socializing the challenge to increase levels of commitment
3. Partnerization – aligning interests and increasing perceived responsibility.
Broader Meaning>>>
TECHNIQUESTECHNIQUES
BASIC PRINCIPLESBASIC PRINCIPLES
Congratulations !
You just won yourSECOND BADGE SECOND BADGE for successfully
completing LEVEL 2! LEVEL 2!
Continue >>>Continue >>>
VERY WELL DONE! VERY WELL DONE! YOUR CURRENT SCOREYOUR CURRENT SCORE : : 200200
(You only need 300300 pts to become a GURU SUPER EXPERT!)
Examples:Facebook applications:
Doubledown VS a competitor
Examples:Mobile applications>>
ExamplesCommunity driven websites:
Congratulations !!!
You just won yourFINAL BADGE FINAL BADGE for successfully
completing LEVEL 3! LEVEL 3!
Continue >>>Continue >>>
You are the WINNER!You are the WINNER!YOUR CURRENT SCOREYOUR CURRENT SCORE : : 300300
You’ve just become a GURU!
Thank YouThank You!!