gamification for the health of it℠ with brian berchtold
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Hosted by: HPLive hubbubhealth.com/employers
Gamification for the Health of It℠
hubbubhealth.com/employers!
ì Redrawing the employee wellness roadmap
ì What we have learned
ì The science of healthy behaviors
ì The big aha: social gamification
ì Social gamification of wellness
ì Things to consider when selecting a wellness vendor
Agenda
hubbub health
Brian Berchtold
Director of Business Development
hubbub health
brian@hubbubhealth.com
twitter: @bjbpdx
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hubbubhealth.com/employers!
The corporate wellness problem
hubbubhealth.com/employers!
<50% 14% 2/3
1 in 3 $13,000
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Redrawing the employee wellness roadmap
hubbubhealth.com/employers!
What is your greatest challenge to getting results from your wellness program?
a. Engaging employees b. Lack of time c. Scattered / diverse workforce d. Lack of senior leadership support e. My company doesn’t have a wellness program
Poll question
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Data supplied by Healthiest Employers & HR.com research paper April 2012
What is your greatest challenge in getting results from your wellness program?
Engagement is the number one issue
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engagement
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approach
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hubbubhealth.com/employers!
Traditional approach
tell employees what to do
email tips lunch-n-learns health risk assessments
biometric screenings
What we have learned
hubbubhealth.com/employers!
hubbubhealth.com/employers!
ì understand healthy behaviors are important
ì know what those behaviors look like
ì don’t lack motivation or an inclination to change
ì lack tools and strategies to successfully implement
those changes
Employees…
The science of healthy behaviors
hubbubhealth.com/employers!
hubbubhealth.com/employers!
The Fogg Behavior Model
B.J.Fogg, Ph.D., Persuasive Technology, 2003; Mobile Persuasion: Future of Behavior Change, 2008; "B.J. Fogg's Behavior Model," www.behaviormodel.org, February 2013.
BJ Fogg, Ph.D.
Setting employees up to succeed
behavior = { trigger + ability + motivation }
hubbubhealth.com/employers!
Why it matters
hubbubhealth.com/employers!
Nicholas Christakis, Ph.D. & James Fowler, Ph.D., Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives, 2011.
The Fowler/Christakis Social Network
Nicholas Christakis, Ph.D. & James Fowler, Ph.D.
How Connections Change Behavior
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Why it matters
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Abraham Maslow, Ph.D., “A Theory of Human Motivation”, Psychological Review, 1943.
Maslow’s Hierarchy of Needs
Abraham Maslow, Ph.D.
How Motivation Really Works
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Why it matters
social networking
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=
How do we satisfy these needs?
Challenges
Rewards
Badges
Levels/points
Leaderboards
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=
hubbubhealth.com/employers!
+ = ?
hubbubhealth.com/employers!
hubbubhealth.com/employers!
The Big Aha: Social Gamification
Gamification is the use of game mechanics to drive engagement in a non-game activity and change behaviors for a target audience. Many types of games include game
mechanics such as points, levels, challenges, leaderboards, rules and incentives that make game play enjoyable.
Gamification applies these to non-game scenarios to
motivate the audience to higher and more meaningful levels of engagement. Humans are “hard-wired” to enjoy games
and have a natural tendency to interact more deeply in activities that are framed in a game construct.
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hubbubhealth.com/employers!
Source: Gartner
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hubbubhealth.com/employers!
Michael Wu., Ph.D., “What is Gamification, Really?” http://lithosphere.lithium.com, February 2011.
engagement interaction competition
collaboration awareness learning
Core principles
Technologies
Internet
Social media applications
Anytime/ anywhere access
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Social gamification of wellness
hubbubhealth.com/employers!
Meatless Monday Duration: 2 weeks
Monday is the best day to go for a meatless diet. This is unequivocally so because both Monday and meatless begin with the letter M. Alliteration or “rhyminess,” as we like to call it, trumps all other reasons (for these purposes anyway.) There are, however, a myriad of reasons for going meatless one day a week. Going meatless one day a week has health benefits - including reducing your risk of cancer, heart disease and type 2 diabetes. Read more…
33 players
Starts
Today!
hubbubhealth.com/employers!
The “Meatless Monday” challenge
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hubbubhealth.com/employers!
Case Study
South Ogden, UT
290 employees
21 branch locations
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ì Flexible program (one size doesn’t fit all)
ì Available to employees in multiple locations
ì Engages employees
ì Easy to track, reward and manage
Case Study
pain points
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hubbub solution
grassroots challenges social support and
accountability encourage small
changes
Case Study
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82% engagement
90%
80%
70%
Case Study
4,700+ challenges
average level:
23
hubbubhealth.com/employers!
Things to consider when selecting a wellness vendor
hubbubhealth.com/employers!
Check list
Broad range of challenges (individuals and teams)
Social community and ability to participate with friends and family
Real-time aggregate reporting
Rewards (financial and non-financial)
Smartphone integration
Easily accessible health coaching
Support and consulting
Focused and actionable health assessment
Easy implementation within one business day
Device integration
Download the free ‘Orange paper’ at hubbubhealth.com/employers/orange-paper
Orange paper
hubbubhealth.com/employers!
hubbubhealth.com/employers!
ì Redrawing the employee wellness roadmap
ì What we have learned
ì The science of healthy behaviors
ì The big aha: social gamification
ì Social gamification of wellness
ì Things to consider when selecting a wellness vendor
Summary
Thank you!
hubbubhealth.com/employers brian@hubbubhealth.com
Questions?
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