gamification for the health of it℠ with brian berchtold

Hosted by: HPLive hubbubhealth.com/employers

Gamification for the Health of It℠

hubbubhealth.com/employers!

ì  Redrawing the employee wellness roadmap

ì  What we have learned

ì  The science of healthy behaviors

ì  The big aha: social gamification

ì  Social gamification of wellness

ì  Things to consider when selecting a wellness vendor

Agenda

hubbub health

Brian Berchtold

Director of Business Development

hubbub health

[email protected]

twitter: @bjbpdx

!


The corporate wellness problem


<50% 14% 2/3

1 in 3 $13,000


Redrawing the employee wellness roadmap


What is your greatest challenge to getting results from your wellness program?

a.  Engaging employees b.  Lack of time c.  Scattered / diverse workforce d.  Lack of senior leadership support e.  My company doesn’t have a wellness program

Poll question


Data supplied by Healthiest Employers & HR.com research paper April 2012

What is your greatest challenge in getting results from your wellness program?

Engagement is the number one issue


engagement


approach



Traditional approach

tell employees what to do

email tips lunch-n-learns health risk assessments

biometric screenings

What we have learned



ì  understand healthy behaviors are important

ì  know what those behaviors look like

ì  don’t lack motivation or an inclination to change

ì  lack tools and strategies to successfully implement

those changes

Employees…

The science of healthy behaviors



The Fogg Behavior Model

B.J.Fogg, Ph.D., Persuasive Technology, 2003; Mobile Persuasion: Future of Behavior Change, 2008; "B.J. Fogg's Behavior Model," www.behaviormodel.org, February 2013.

BJ Fogg, Ph.D.

Setting employees up to succeed

behavior = { trigger + ability + motivation }


Why it matters


Nicholas Christakis, Ph.D. & James Fowler, Ph.D., Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives, 2011.

The Fowler/Christakis Social Network

Nicholas Christakis, Ph.D. & James Fowler, Ph.D.

How Connections Change Behavior


Why it matters


Abraham Maslow, Ph.D., “A Theory of Human Motivation”, Psychological Review, 1943.

Maslow’s Hierarchy of Needs

Abraham Maslow, Ph.D.

How Motivation Really Works


Why it matters

social networking


=

How do we satisfy these needs?

Challenges

Rewards

Badges

Levels/points

Leaderboards


=


+ = ?


The Big Aha: Social Gamification

Gamification is the use of game mechanics to drive engagement in a non-game activity and change behaviors for a target audience. Many types of games include game

mechanics such as points, levels, challenges, leaderboards, rules and incentives that make game play enjoyable.

Gamification applies these to non-game scenarios to

motivate the audience to higher and more meaningful levels of engagement. Humans are “hard-wired” to enjoy games

and have a natural tendency to interact more deeply in activities that are framed in a game construct.

!


Source: Gartner


Michael Wu., Ph.D., “What is Gamification, Really?” http://lithosphere.lithium.com, February 2011.

engagement interaction competition

collaboration awareness learning

Core principles

Technologies

Internet

Social media applications

Anytime/ anywhere access


Social gamification of wellness


Meatless Monday Duration: 2 weeks

Monday is the best day to go for a meatless diet. This is unequivocally so because both Monday and meatless begin with the letter M. Alliteration or “rhyminess,” as we like to call it, trumps all other reasons (for these purposes anyway.) There are, however, a myriad of reasons for going meatless one day a week. Going meatless one day a week has health benefits - including reducing your risk of cancer, heart disease and type 2 diabetes. Read more…

33 players

Starts

Today!


The “Meatless Monday” challenge


Case Study

South Ogden, UT

290 employees

21 branch locations


ì  Flexible program (one size doesn’t fit all)

ì  Available to employees in multiple locations

ì  Engages employees

ì  Easy to track, reward and manage

Case Study

pain points


hubbub solution

grassroots challenges social support and

accountability encourage small

changes

Case Study


82% engagement

90%

80%

70%

Case Study

4,700+ challenges

average level:

23


Things to consider when selecting a wellness vendor


Check list

Broad range of challenges (individuals and teams)

Social community and ability to participate with friends and family

Real-time aggregate reporting

Rewards (financial and non-financial)

Smartphone integration

Easily accessible health coaching

Support and consulting

Focused and actionable health assessment

Easy implementation within one business day

Device integration

Download the free ‘Orange paper’ at hubbubhealth.com/employers/orange-paper

Orange paper



ì  Redrawing the employee wellness roadmap

ì  What we have learned

ì  The science of healthy behaviors

ì  The big aha: social gamification

ì  Social gamification of wellness

ì  Things to consider when selecting a wellness vendor

Summary

Thank you!

hubbubhealth.com/employers [email protected]

Questions?

gamification for the health of it℠ with brian berchtold

Health & Medicine

wellness vendorhubbubhealth

employee wellness roadmap

hplive hubbubhealth

science of healthy behaviors