games for health europe
Post on 28-Jan-2015
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Source: Doc’s Don’t Play – Do They?
I’m Bart
Voorstellen
Medicinfo is een zorginnovatiebedrijf
http://www.flickr.com/photos/happy_sleepy/265376389
The proof of the puddingFirst Results of a Primary Care Consultation Service on Twitter
Erik Jansen & Bart Brandenburg
Source: Simon Sinek http://www.startwithwhy.com
why?
depression COPD diabetes cardiovascular disease
Source: CZ Health Insurance Strategy Report
2010
2020
BJ Fogg Stanford Persuasive Technology Lab
B-MATBehaviour =MotivationAbilityTrigger
Human behaviour 101 (90 secs)
B-MAT Behaviour = Motivation + Ability + Trigger (BJ Fogg)
hard ability easy
high
motivation
low
no trigger
yes
how?
Think!
unusedresource
Source: http://www.youtube.com/watch?v=2vejkD0Rl3o
what?
BJ FoggSmallThingsThatWork
Source: CZ Gamebike Competition Eindhoven
hard to get
Source:
Personalization Trust sourcingVirtualizationGamification Ron Gutman
trust!
the gap
Meaningful Use of Social Media by Physicians
Brian Mc GowanHardly any data!1. To teach2. To learn3. To treat
Take Home BasketWhy?
Need help (fast)Behaviour change
How?Unusual suspectsLet Patients Help!
What?Small thingsTrust
enough
thanks!bart.brandenburg@medicinfo.nl
twitter.com/bartbrandenburgtwitter.com/tweetspreekuur
2 things
GamebikeDay 1: Marco Meeuwse 1:13:21Day 2: Jeroen van Hagen 1:09:44
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