Source: Doc’s Don’t Play – Do They?

I’m Bart

Voorstellen

Medicinfo is een zorginnovatiebedrijf

http://www.flickr.com/photos/happy_sleepy/265376389

The proof of the puddingFirst Results of a Primary Care Consultation Service on Twitter

Erik Jansen & Bart Brandenburg

Source: Simon Sinek http://www.startwithwhy.com

why?

depression COPD diabetes cardiovascular disease

Source: CZ Health Insurance Strategy Report

2010

2020

BJ Fogg Stanford Persuasive Technology Lab

B-MATBehaviour =MotivationAbilityTrigger

Human behaviour 101 (90 secs)

B-MAT Behaviour = Motivation + Ability + Trigger (BJ Fogg)

hard ability easy

high

motivation

low

no trigger

yes

how?

Think!

unusedresource

Source: http://www.youtube.com/watch?v=2vejkD0Rl3o

what?

BJ FoggSmallThingsThatWork

Source: CZ Gamebike Competition Eindhoven

hard to get

Source:

Personalization Trust sourcingVirtualizationGamification Ron Gutman

trust!

the gap

Meaningful Use of Social Media by Physicians

Brian Mc GowanHardly any data!1. To teach2. To learn3. To treat

Take Home BasketWhy?

Need help (fast)Behaviour change

How?Unusual suspectsLet Patients Help!

What?Small thingsTrust

enough

thanks!bart.brandenburg@medicinfo.nl

twitter.com/bartbrandenburgtwitter.com/tweetspreekuur

2 things

GamebikeDay 1: Marco Meeuwse 1:13:21Day 2: Jeroen van Hagen 1:09:44