ga tech futuremedia fest

MEDIAPAST, PRESENT, FUTUREHow to Leverage Top Technology Trends Revolutionizing Business!

Carlos DominguezCisco SystemsSenior Vice PresidentOffice of the Chairman and CEO

TECH-NOWIST

Friday, October 8, 2010

Someone Who Embraces Change, Understands What Technology Is

Available, Experiments With It, Learns From the Experiments

& Leverages It For A Competitive Advantage

“Tech-Nowist”

Friday, October 8, 2010

© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3

Goals Today

Excited About Our World

Embrace Change

Take Action

Have Fun

Friday, October 8, 2010

500 Years 200 Years 150 Years 100 Years

Movable Type / Printing Press Telegraph & Telephone

Television & Radio

Recorded MediaPhotographs, Records,

Motion Pictures

THE INTERNET

*Clay Shirkey NYU

Friday, October 8, 2010

INTERNET

‣ Single Transport Infrastructure for All Media

‣ Inexpensive to Participate / Contribute

‣ Power to the People

‣ Consumer Transition to Creators

Revolutions in Media

Innovations That Changed The World

Friday, October 8, 2010

EVERYONEHAS AVOICE

OUR NEW WORLDPOWER TO THE PEOPLE

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9 Out of 10 Top URL’s Were Earthquake Related

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Janis Krums was a passenger on a passing ferry when he snapped this picture and wrote on Twitter:

The first image of the US Airways jet that crashed landed in the Hudson River January 2009 was broadcast by a non-journalist

There’s a plane in the Hudson. I’m on the ferry going to pick the people up. Crazy

The Power of Social Media

He later won a Pulitzer prize for his photo.

using his iphone and Twitter.

Friday, October 8, 2010

Crisis Communications Has Forever Changed

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© 2006 Cisco Systems, Inc. All rights reserved.

The 1990’s Internet Era

Common InterestConnecting People

Virtual Communities

The Human Network Effect

Contributing Communities

The Age of Participation and Contribution

Friday, October 8, 2010

© 2006 Cisco Systems, Inc. All rights reserved.

The 1990’s Internet Era

Common InterestConnecting People

Virtual Communities

The Human Network Effect

Contributing Communities

The Age of Participation and Contribution

Largest Increase in Expressive Capability in

Human History

Friday, October 8, 2010

Personal Video (User Generated)

Friday, October 8, 2010

TYPES

The Contribution Revolution

Letting Volunteers Build Your Business

Opinions & Ratings: Zagats

Expertise:Wikipedia

Software Code:Firefox & Linux

Creative Expression:YouTube, Flickr

Social Connections:Facebook, Myspace

Specialized Connections:Massify (Film)

Design &Developments:Threadless, Ryz

Capital Resource:

Skype

Goods:eBay

Friday, October 8, 2010

Finalists‣ Bulgaria Car traffic jam avoidance

‣ Sweden, Congo & France Mydoctor

‣ Australia Pesonal medical data tag

‣ Slovenia Smart water grid‣ Mexico Life account

‣ U.S., India, Philippines Uknow Cisco

‣ Pakistan & Finland Pay 2.0: The next gen cashless solution to pay and get paid

‣ Uruguay Soccer 3.1

‣ England Gestural haptic interface space

I-PrizeCisco

Global competition to gather ideas outside Cisco for the next new lines of business

800 ideas

3,000 participants156 countries$250,000 prize money

Collects data about users through devices that capture information both from the users’ activities in the physical and virtual world.

Data then aggregated to generate a virtual profile that understands habits and behavior patterns to blend the physical and virtual world for the user.

Friday, October 8, 2010

I-PrizeCisco

Global competition to gather ideas outside Cisco for the next new lines of business

800 ideas

3,000 participants156 countries$250,000 prize money

Collects data about users through devices that capture information both from the users’ activities in the physical and virtual world.

Data then aggregated to generate a virtual profile that understands habits and behavior patterns to blend the physical and virtual world for the user.

Mexico

Friday, October 8, 2010

I-PrizeCisco

Global competition to gather ideas outside Cisco for the next new lines of business

800 ideas

3,000 participants156 countries$250,000 prize money

Collects data about users through devices that capture information both from the users’ activities in the physical and virtual world.

Data then aggregated to generate a virtual profile that understands habits and behavior patterns to blend the physical and virtual world for the user.

A lot of people’s hair stands on end inside some big companies because they immediately think of intellectual property leakage. It’s a different way of thinking about innovation: closed, locked down behind corporate walls, vs. ‘Let’s open it up to anyone with a great idea.’

“

” Marthin DeBeerCisco SVP, oversees iprize

BusinessWeek, Sept. 5th, 2010

Friday, October 8, 2010

Clay ShirkyWall Street JournalDoes the Internet Make You Smarter?Amid the silly videos and spam are the roots of a new reading and writing culture.

34.5 hoursTime an average American spends watching television per week

Source: Nielson

In the 20th century, the bulk of that time was spent watching television, but our cognitive surplus is so enormous that diverting even a tiny fraction of time from consumption to participation can create enormous positive effects.”

“

Friday, October 8, 2010

Wikipedia took the idea of peer review and applied it to volunteers on a global scale, becoming the most important English reference work in less than 10 years.

Cumulative time devoted to creating Wikipedia?

100 million hours of human thought.

Equal to what Americans spend every weekend just watching ads.

Big Idea

Friday, October 8, 2010

© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential14139_09_2007 25

Simple Experiment

Fact Change is Easy Intellectually...But Very Hard Emotionally

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© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 26

What Is the Average Lifespan of a Fortune 500 Company?

A.25 YearsB.40 YearsC.60 YearsD.75 YearsE.100 Years

*The Living Company, de Geus, 1997

COMPANY

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EXAMPLES

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Over The Next Few Years Our Primary Mode of

Communications Will Be VIDEO!

My PredictionFriday, October 8, 2010

© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007 29

IMPORTANCE

30%DEVOTED

VISION

OF VISUAL

INTERACTION

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8%DEVOTED

TOUCH© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007 30

IMPORTANCEOF VISUAL

INTERACTION

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3%DEVOTEDHEARING

© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007 31

IMPORTANCEOF VISUAL

INTERACTION

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EXPERIENCEAMAZING

LIFELIKE AUDIO EASYIMMERSIVE

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© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007

Virtual Presenter

35Friday, October 8, 2010

JUST LIKE BEING THERETRANSPORTING BITS.... NOT MATTER

Friday, October 8, 2010

Barry O’SullivanSVP, Cisco SystemsUnified Communications

Leads global team of 1,800 people

Dublin

Galway

Galway:5th largest and fastest growingcity in Ireland78,000 peopleNumerous festivals and celebrations

2007 - One of the world’s sexiest cities - MSN Travel

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San Jose, CA

Houston, TX

Richardson, TX

India

Galway, IrelandGalway, Ireland

‣ Leads a team of 1,800 people in Ireland, San Jose Texas and India

‣Works over TelePresence and video IP phones from homeDuring Pacific Time hours

‣ Everyone on his team are early adopters of technology. Barry prefers that all meetings be over video

Friday, October 8, 2010

500 Years 200 Years 150 Years 100 Years

Movable Type / Printing Press Telegraph & Telephone

Television & Radio

Recorded MediaPhotographs, Records,

Motion Pictures

THE INTERNET

*Clay Shirkey NYU

Friday, October 8, 2010

WHAT’SNEXT?

Friday, October 8, 2010

Video @ Home

Friday, October 8, 2010

Human Need… Technology Limitations

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THE CHALLENGE… NO TWO HOMES ARE ALIKE

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Friday, October 8, 2010

FAMILY AND FRIENDS HEALTHCARE EDUCATION

A New Way to Be Together

Touch of a button… Sights and sounds so clear and lifelike

Friday, October 8, 2010

video chat

Be With More People in More Places

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Express Yourself

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Friday, October 8, 2010

Carlos Dominguezcarlosdominguez.cisco.com

carlosd@cisco.com

http://twitter.com/carlosdominguez

Facebook: carlosdominguez

Friday, October 8, 2010