funding for destination marketing in times of financial distress destination marketing sector...

Anna Górska, Gdańsk Convention Bureau CEO

ICCA Congress - Leipzig, October 2011

Gdaosk – where exactly is that…?

Gdaosk Convention Bureau Structure

GTO Board

President Vice-President

GTO Gdaosk Tourist Organization

Supervisory Council

GCB Gdansk ConventionBureau

GTO Office

GTO Marketing Department

Tourist Information Points

2009 and before…

1 catalogue2

internationaltrade shows

NationalAmbassadorsProgramme

ICCA Memberssince 2007

Bussines tourism promotionas the trademark of Gdaosk and Pomerania

2009 2010 2011

• The total value of the project is 2 958 393.00 PLN

• The amount of financing from EU funds is 2 082 820.00 PLN = 520 705 EUR

Promomaterials

Website

Adds Tradeshows

Statistics

Trainings Int. Org.

TourismProducts

Ambassadors Fam tripsRoad

shows

Promotional MaterialsPomerania Region Venues Catalogue

Advertisements

Tricity Academy for Business Meetings Organizers

We learn from Meetings Industry TOP Experts

Statistics

Permanent Growth

2009 – 100%

2010 – 124 %

2011 – data collected

CONFEX London

EMIF Brussels

IMEX Frankfurt

EIBTM Barcelona

Trade shows

We are an active member in…

We bid successfully for the ICCA Research, Sales & Marketing Programmeand ICCA Central European Chapter Meeting 2011

Four Business Tourism Products of Gdansk & Region

Amber

Castles

SolidaritySea

Fam trips

What will happen in 2012? Beside EURO 2012 Championship…

Engaging members in participation in marketing activities

Lobbing for the 2013-2017 funds for tourismin Pomerania Region

Join us

See You all inGDAŃSK

next year!