frontier market scouts blogging presentation

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This is a presentation on how to start and maintain an interesting blog, specifically created for the program of Frontier Market Scouts at the Monterey Institute of International Studies. The examples are from my blog, www.travelingev.com, especially during my Peace Corps service in Armenia.

TRANSCRIPT

&Who Are YouWhat Are You Doing?

How to start and maintain an interesting blog

Two Questions

• What to write about? • How to keep a blog?

Finding Your Storyline• Why are you doing FMS?• What do you like?

– Your dog– Nature – Architecture

• What are you influenced by?– Religion– Environment– Family

• What’s a theme in your life?– Bad luck– Art– Food

Ev’s Storyline

• Why are you doing Peace Corps?– Immerse in a new culture

• What is one other interest of yours?– Personal Development

• What is one thing you’re influenced by?– Family

• What’s a theme in your life?– Travel

Incorporating Your Storyline

• Immerse in a new culture– My First Time… Making Armenian Lavash

• Personal Development– Goals for 2013

• Family– I–Miss America

• Travel– Lisboa by Myself

Finding a Weekly Story• Answer Why

– http://travelingev.com/2013/07/why-did-you-join-peace-corps/

• Cultural Adjusting– http://travelingev.com/2011

/06/first-armenia/

• Where I live– http://travelingev.com/2012

/07/apartment-tour/

• Daily Routine– http://travelingev.com/2011

/07/daily-routine/

• Compare/contrast– http://travelingev.com/2013

/01/wheres-all-the-food/

• Small daily chore– http://travelingev.com/2012/09

/hammerfor/

• People– http://travelingev.com/2012/07

/diabetes/

• Picture-heavy post– http://travelingev.com/2011/08

/recipes-armenia/• Ask readers for suggestions

– http://travelingev.com/2012/04/more-later/

• Holiday– http://travelingev.com/2013/04

/easter-eat-more/• Reflection

– http://travelingev.com/2012/04/changing/

How to Write for the Web

• Interesting heading• Compelling intro• Shorter sentences and paragraphs• Pictures or video• Bullet points• Bold text• Headings

From the Beginning

• Post consistently• Encourage comments• Utilize social media• Plan for the future– Represent yourself in a good light– Submit guest posts– Collect email addresses

How This Will Benefit You Later

• Professional portfolio• Personal branding• Personal development• Online reputation

Housekeeping

• Professional representation – Yourself, the Monterey Institute, your organization

• Permission from your organization – Privacy concerns, Social media policies

• You may be featured on the Monterey Institute or Frontier Market Scouts websites

• Here’s the Monterey Institute media release form for permission to use multimedia content (audio, video, and photos) from your interviewee.

Your Presenter

• Evelyn Helminen– www.travelingev.com– ehelminen@miis.edu

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