from supply chain to value chain – the axia institute...
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| The Axia Institute: Delivering Value Chain Solutions® Michigan State University |
February 12, 2018
From Supply Chain to Value Chain –
The Axia Institute Approach
John D. Hatfield
Director of Marketing and Communications
| The Axia Institute: Delivering Value Chain Solutions® Michigan State University | 2
Agenda
Topic
The Axia Institute Operating Model
The Axia Institute Mission and Vision
Value Chain
Examples
Questions
| The Axia Institute: Delivering Value Chain Solutions® Michigan State University | 3
Value chains encompass the
complete life cycle of a product.
The Axia Institute helps firms
address some of the industry’s
greatest challenges by providing
high-impact solutions.
• #1 ranked Supply Chain
Management program
• Leading value chain innovation
center
• Institute model to help facilitate
faculty research and company
collaboration
• Open/consortia or proprietary
research projects
The Axia Institute The Axia Institute Operating Model
The Axia Institute provides a neutral environment to foster collaboration and an integrated systems approach to value chain optimization.
MULTIDISCIPLINARY APPROACH:Delivering
comprehensive solutions
with
input from
across
functional
areas
INDUSTRY PARTNER:
Solving grand
challenges
through
collaborative
and applied
research
EXPERIENTIAL ENGAGEMENT HUB:Deepening
expertise
through
capstone
projects
KNOWLEDGE NEXUS:
Bridging the gap
between theory
and practical,
real-world
solutions
Value ChainCenter of Excellence
The Axia Institute Operating Model
| The Axia Institute: Delivering Value Chain Solutions® Michigan State University | 4
• Pioneering tomorrow’s solutions
• Fostering private/public partnerships
• Enabling multi-disciplinary collaboration
Research
• Executive education programs
• Experiential learning
• Student internships
• Executive retreats and forums
• Innovative solutions
• Value Chain Excellence Index
Education Outreach
We are the top-of-mind center of excellence, leading the world in high-
impact solutions to revolutionize value chains.
The Institute provides world-class research, teaching programs and
outreach that make business happen.
Vision Mission
+ +
The Axia Institute Breakthrough Approach
| The Axia Institute: Delivering Value Chain Solutions® Michigan State University | 5
Chain Solutions
• Value Chain Index
• Automated SC Management
Using Machine-Learning-
Based Tariff Classification
and Optimized International
Trade Compliance
Smart Packaging
• RFID Sensing for
Tracking and Sensing
Packaging
• Printing RFID Sensors
• Product Authentication
and Anti-Tampering
•Multi-Factor Intelligent
Packaging Solution to
Prevent Opioid Abuse
and Misuse
Risk Mitigation
• Nano-Bioelectric Technique for Novel
Microbial Intervention in Packaged Food
MSU Expertise
Industry Needs
Priority Value Chains
Research Grand Challenges
| The Axia Institute: Delivering Value Chain Solutions® Michigan State University |
The evolution of value creation from supply chain to integrated value chain:
• Single company integrated supply chain model
• End-to-end integrated supply chain model
• Single company integrated value chain model
• End-to-end integrated value chain model
6
Value Chain Creation: Chronological History
End-to-end integrated value chain management provides firms with the next transformational opportunity for value creation.
ProcessingRaw Materials Manufacturing Distribution Retail
VA
LU
E
VA
LU
E
VA
LU
E
Consumer
VA
LU
E
| The Axia Institute: Delivering Value Chain Solutions® Michigan State University |
Extending the firm’s focus from supply chain to integrated value chain management:
• From product focus to solution focus
• From cross-functional focus to an integrated scalable model
• From single company focus to multi-company focus
• From technology project focus to full-scale multi-company digitization
• From customer focus to consumer focus
Consumer
7
Integrated Value Chain Management
ValueValue
ValueValue
ValueValue
ValueValue
Cost, Health, Ease of Use, Emotional Influence, Reliability, Social Impact
RetailDistributionProcessing
Integrate, End-to-End Value Chain
Manufacturing
ValueValueRaw Materials
| The Axia Institute: Delivering Value Chain Solutions® Michigan State University | 8
Value Chain Competencies
Talent Management:
Business unit capabilities to manage and develop human capital across the integrated value chain.
Supplier Integration:
Business unit capabilities to assure supplier capabilities are understood for improved value chain performance across both companies.
Risk Management:
Business unit capabilities to manage and implement value chain risk management to improve and maintain integrated value chain performance.
Internal Integration:
Business unit capabilities focused on cross-functional structure and best practice procedures to help the company quickly adapt and respond to customer demand and external market changes.
Integrative and Digital Technologies:
Business unit capabilities to facilitate information sharing by value chain partners to increase value chain visibility and analytics opportunities.
Innovation:
Business unit capabilities to promote cross business unit value chain innovation, and exchange intellectual property with value chain partners.
Customer Integration:
Business unit capabilities to assure customer needs are understood in order to quickly respond to rapidly changing customer needs.
| The Axia Institute: Delivering Value Chain Solutions® Michigan State University | 9
Value Chain Competencies
Talent Management:Business unit capabilities to manage and develop human capital across the integrated value chain.
Supplier Integration:Business unit capabilities to assure supplier capabilities are understood for improved value chain performance across both companies.
Risk Management:Business unit capabilities to manage and implement value chain risk management to improve and maintain integrated value chain performance.
Internal Integration:Business unit capabilities focused on cross-functional structure and best practice procedures to help the company quickly adapt and respond to customer demand and external market changes.
Integrative and Digital Technologies:Business unit capabilities to facilitate information sharing by value chain partners to increase value chain visibility and analytics opportunities.
Innovation:Business unit capabilities to promote cross business unit value chain innovation, and exchange intellectual property with value chain partners.
Customer Integration:Business unit capabilities to assure customer needs are understood in order to quickly respond to rapidly changing customer needs.
| The Axia Institute: Delivering Value Chain Solutions® Michigan State University |
Assess an organization’s ability to compete with these value chain cultural competencies:
• Customer integration
• Integrative and digital technologies
• Innovation
• Internal integration
• Risk management
• Supplier integration
• Talent management
Assess which competences are driving directional changes for these outcome variables:
• Cost
• Quality
• Customer Responsiveness
• Speed to Market
Integrative and Digital Technologies
Customer Integration
Innovation
Internal Integration Risk Management
Supplier Integration Talent Management
10
Value Chain Capability and Performance Indicators
Value Chain Culture
Cost Quality
Customer Responsiveness
Speed to Market
| The Axia Institute: Delivering Value Chain Solutions® Michigan State University | 11
8-WEEK COURSE – $2,500
Overview & Customer Value
Trends & Implications
SCODE Simulation
Procurement
Sales & Operation Planning
Logistics & Network Design
Anti-Counterfeiting, Brand Protection
Sustainability & Risk Management
SCODE Simulation & Conclusions
ATTENDANCE
Spring 2019 – Registration Open
Tuesdays, April 23 – June 11, 2019
Mid-Michigan Value Chain Certificate Program
| The Axia Institute: Delivering Value Chain Solutions® Michigan State University | 12
Value Chain Certificate Program – Testimonials
| The Axia Institute: Delivering Value Chain Solutions® Michigan State University | 13
2017 Value Chain Summit
| The Axia Institute: Delivering Value Chain Solutions® Michigan State University |
Sources: USDA, UN FAO, IBISWorld, Crean, Big Six, Gordon, R.
Target Customers: Trader Joe’s, Sysco, Dole, Chiquita, C.H. Robinson, Fresh Del Monte, Premium Fresh, O Organic, Nature’s Basket, Natural Selection Foods, Fresh Point, Green Harvest
Wrapping Bags – Customer useWrapping
Fruits and Vegetables Implementation Pathway
• Understand our expertise, mission, and goals:Packaging
• Define the industry or customer problem:Food waste
• Understand the flow of goods, money, information, etc.:Flow of product
• Understand the value to be created:Reduce waste generated
• Focus on areas with a fit for potential solutions:Wrapping and bags for customer use
Methodology
14
| The Axia Institute: Delivering Value Chain Solutions® Michigan State University |
Pharma Value Chain
Source(s): IMS Institute, Statista, The U.S. Department of Health & Human Services, U.S. Senate Committee on Finance, Minority Staff, IQVIA.
Example: Pharma Value Chain
• Innovation
• Regulatory documentation
• Quality assured manufacturing
• Education
• Continuous supply
• Waste management
• Order processing
• Education
• Medicine availability
• Pharmacist advice
• Patient convenience
• Health services
• Education
• Negotiated volume discounts
• Manufacturer rebates
• Formulary placement
PLAYER
VALUE ADDED
$ GROSS REVENUE 23.90B – – – –
17.47B 22.31B 21.77B 4.45B 23.93B$ NET REVENUE
7.36B 543.52M 1.08B 976.23M 1.03B$ PROFIT
Manufacturer WholesalerRetail (Pharmacy,
Online, Other)Non-Retail
Payor (PBM/Insurance)
Patient
15
27.23B
10.99B
CHAIN TOTALS
QUESTIONS?
Thank you.
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