from propaganda to cultural relations — taiwan’s cultural diplomacy chun-ying wei institute for...

From Propaganda to Cultural Relations—Taiwan’s Cultural Diplomacy

Chun-Ying WeiInstitute for Creative and Cultural Entrepreneurship

09/Nov/2013

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Research Question

How does cultural diplomacy serve as an strategy in Taiwan’s foreign affairs? Does Taiwan’s current cultural diplomacy strategy effectively project Taiwan’s soft power abroad?

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Methodology– Qualitative methodology– Interviews-actors from

different sectors in Taiwan’s cultural diplomacy

– Discourse analysis

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Taiwan’s soft power-culture, political value,

foreign policy-How to perform the soft

power in other countries?-How to perform the soft

power to Mainland China?

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Challenges– Why is it important?– National/cultural identity– The ‘China inside’ and the

‘China outside’– How to be impressive?

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Current Strategy– Priortise art in government

agenda– Set up cultural centres and

Taiwan Academy– Promote creative industry and

tourism in Taiwan– Youth public diplomacy

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Cross-Strait Cultural Relations– ‘mirroring’ in strategy

making– Confucius Institute vs.

Taiwan Academy

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Cross-Strait Cultural Relations-continued– Direct flight and Economic

Agreement– Education exchange and pop

culture– For better mutual

understanding?

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Current issues– Cultural and national

identity-can we ignore these issues?

– Multiple parties involved in cultural diplomacy

Thank you

Contact: chunying.wei@gmail.com

c.wei@gold.ac.uk11