from productivity to profitability by saket bansal - lean india summit 2014

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From Productivity to Profitability

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© 2014 iZenBridge | CONFIDENTIAL

From Productivity to Profitability

Saket Bansal

© 2014 iZenBridge | CONFIDENTIAL

From Productivity to

Profitability

By Saket Bansal, SPC

© 2014 iZenBridge | CONFIDENTIAL

About Me

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The Goal

We want to ………

products faster

build / sell

Image Source : Diego Barbieri / Shutterstock.com

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Why Agile?

• Increase Productivity

• Improved Project

Visibility

• Ability to manage

changing priorities

• Improve team morale

• Enhance Software

Quality

© 2014 iZenBridge | CONFIDENTIAL

Metric we care the most

Velocity

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Focus Remains

Productivity Utilization

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Queue Size Vs. Capacity Utilization

Source : The Principles of Product Development Flow ,

By Donald G. Reinertsen

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Productivity and Work In Progress

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Kent Beck's value stream map

Lean Software Development: An Agile Toolkit By: Mary Poppendieck; Tom Poppendieck

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Optimize as Whole

…getting each machine to work as efficiently as possible does not

work as well as maximizing efficiency of the production flow in its

entirety. Focus on the whole process – from the beginning

(concept) to the end (consumption).

Lean-Agile Software Development: Achieving Enterprise Agility

Alan Shalloway, Guy Beaver, James R. Trott

© 2014 iZenBridge | CONFIDENTIAL

Easy … so where is the problem?

© 2014 iZenBridge | CONFIDENTIAL

Value Stream Management

A company that maintains a single management system throughout

the value stream will see a 25 percent to 30 percent cost advantage

over competitors

Peter Drucker, Management Challenges for the 21st Century,

Harper Business, 1999, p. 33.

© 2014 iZenBridge | CONFIDENTIAL

Watch the Work Product

“Watch the work product, not the worker.

In product development our greatest waste is not

unproductive engineers, but the work products sitting ideal

in process queues. “

The Principles of Product Development Flow , Donald G.

Reinertsen

© 2014 iZenBridge | CONFIDENTIAL

Metrics

Process

Output

Outcome

Process Process

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What to Measure?

Cycle Time Velocity

Velocity / Capacity

……

Value Point

Delivered

……

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Beyond Proxy Variables

• Should we delay the release by

one month to fix the defects ?

• Should we reduce the cycle time

by adding one more team?

• Should we delay the release to

add functionality?

• Should we delay the project by

one month to get more

innovative ?

© 2014 iZenBridge | CONFIDENTIAL

The Economic View

Value

added

Risk

Cycle Time

/ Delays

Product

Life Cycle

Profit

© 2014 iZenBridge | CONFIDENTIAL

Five Economic Objectives

Source : The Principles of Product Development Flow , Donald G. Reinertsen

© 2014 iZenBridge | CONFIDENTIAL

Sample Economic Framework

0

200

400

600

800

1000

1200

1 2 3 4

Product Life Cycle Profit

Life Cycle

Profit

Product

Value

Development

Expense

EMV of

Risks

Cost of

Delay = - - -

© 2014 iZenBridge | CONFIDENTIAL

“There is nothing so useless as doing efficiently that which

should not be done at all.” —Peter F. Drucker

© 2014 iZenBridge | CONFIDENTIAL

Summary

• Organization should focus

more on profitability

• Productivity variables should

be measured with care.

• Optimize the whole

• Project situation affects

multiple variables , so do not

just measure one

• Create Economic model for

project

• Economic View helps in better

decision making

© 2014 iZenBridge | CONFIDENTIAL

References

• The Principles of Product Development Flow , Donald G. Reinertsen

• Lean Software Development: An Agile Toolkit , Mary Poppendieck; Tom Poppendieck

• Lean-Agile Software Development: Achieving Enterprise Agility :Alan Shalloway, Guy Beaver, James R. Trott

Twitter : @saket_tg

Email : saket.bansal@iZenBridge.com

Web : www.iZenBridge.com

LinkedIn : www.linkedin.com/in/saketbansal

YouTube : www.youtube.com/izenbridge

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