pantaloon saket

8/8/2019 Pantaloon saket

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Presentation on

merchandizing and customerretention at Pantaloons


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Objective

To study the various facets of the

retail business sector and to bridge

the theoretical knowledge of

marketing with practical

application


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Internship Details cont..

q

Aspects of Merchandising

Internship Details cont..

Weekly Analysis of Sales in terms of

Targets, Green Card contributions, Billsize and section targets.

q

In store Announcements and marketing

of eventsq

Weekly meets and green card Target

checks.


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Retail industry in India

Indian retail industry is one of the

largest industries in India, with an

employment rate of around 8% and

contributing around 10% to the

country's GDP. Retail industry in

India is expected to rise 25% yearly

being driven by strong incomegrowth, changing lifestyles, and

favorable demographic patterns.


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Introduction to Pantaloons

Pantaloon Retail (India) Limited, isIndias leading retailer thatoperates multiple retail formats inboth the value and lifestylesegment of the Indian consumermarket. Headquartered in Mumbai(Bombay), the company operatesover 12 million square feet of retail

space, has over 1000 stores across71 cities in India and employs over30,000 people


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Brands at Pantaloons

Pantaloons brands

AgileUMMBare DenimBare 7to14

Chalk

Rig Mix n match

All

Honey

Non-Pantaloons

Brands

Biba

109 FRemanikaSpykarLilliputLee CooperIndus league


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Merchandising.

Activity of promoting the sale of goods,

especially by their presentation in retailoutlets.

Visual merchandising is the art of

implementing effective design ideas to

increase store traffic and sales


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Objectives of merchandising

A desire to attract customers to a place ofbusiness in order to sellthe merchandise.

It is offered to the customer through

interior and exterior presentation. Objectives of merchandising

It helps create positive customer

image.

It helps to increase sales.

It encourages impulse buying.

STOREEXTERIORS


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STOREEXTERIORS

Types of exterior presentations

Exterior signs

Marquees

Banners

Walk ways and entries.


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Store interiors

Element of store interiors

Atmosphere

Lights

Music

Color

Fragrance

Furniture and fixtures


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Layout PlanningFlooring


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Some other observations

ON PANTALOONS

All the merchandise is placed at both

360 degree and 180 degrees.

Pantaloons visual merchandising is

creative, innovative and outstandingwhich can be seen from its own in-house private brands such as JohnMiller.

The new launched products are showed

by prominent color back ground. Window display is highly interactive for

impulsive buyer.


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Supply chain management at

Pantaloons

Pantaloon Retail is the first company

in the organized retail sector in

India to win an accredited ISO

Certificate exclusively for its Supply

Chain & Logistics functio.


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Customer Retention

To survive in the tough competition

all retail outlets use different

strategies to attract customers and

to retain them.

Fests

Loyalty programs

Events


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Events

Awesome Threesome

Toys for Joys

Mothers Day


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Toys for Joys

Donate old or new toys at Pantaloons.

Get discount coupon worth Rs.50.

Give out leaflets at different hobbycenters and other places where Kidsassemble.

Toys for Joys

In store announcements.

Put out banners at those places.

Organized a drawing competition.

Media publicity through Big FM Ice breaking sessions with kids through

games.


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The Event Flow

Well-come to the Mothers by a Rose

& her favorite song

A heart whelming Message from their

KidsDumb Charades How much do they

understand each other??

Treasure Hunt Pantaloon brand

knowledge The winners walked away with a Free

Spa Treatment voucher from LadyTouch Beauty salon.


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Fests

Pantaloons celebrate various types of

fests in order to boost sales and

retain customers. The two fests

that took place in May and June

are:

Denim Reunion

Formal Fest


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My Responsibilities and

participation in the event

Brain storming for Ideas

To market the Fest to the customers shopping

To follow-up


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Conclusions

Shopping in India has witnessed arevolution with the changes in theconsumer buying behavior and thewhole format of shopping altered. It

is expected that by 2010, Indiamay have 600 new shoppingcenters.

Pantaloons Tops the Pyramid ofIndian Retail with its BrilliantConsumer centered approach and marketing


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