from 1990 - 2005, stats canada reported a 12 % increase in ground level smog... canwest news,...

From 1990 - 2005, Stats Canada reported a

12 % increase in ground level

smog...

CanWest News, October 15, 2007

Before... After...

“Edmonton leads

major Canadian cities in

its residents' reliance

on cars...”

Edmonton Journal, January 23, 2008

make a

difference?

How can you

Think BIG...

Start small...

2009

The Commuter Challenge is a

national program...encouraging

Canadians to take action by using

sustainable transportation.

Edmonton

needs your

support for

2009

When...

Clean Air Day June 3, 2009

Where...

Edmonton, AB

What...

A One Day Challenge

Walk...

Bike...

Take Transit...

Family & friends of local elementary school children.

The Target Market

Why...One of the

worst triggers of asthma is

air pollution.

15.2% of children

between 4 and 11

have been diagnosed

with asthma

The Lung Association Website, Apr. 30, 2007

In Toronto alone...A 30% reduction in vehicle emissions

could save us from 68,000 asthma

attacks a year in children...

Green Party of Canada Website, Nov. 3, 2007

And...1 Billion $

a year in health care

costs

Green Party of Canada Website, Nov. 3, 2007

Our Value Proposition...

Economic Savings

On average it costs

$0.51 / kmto drive your

vehicle

Health Benefits

Participants promote a healthier

future for their children.

Teaching Family Values

Participants take a

proactive role in being an example to children.

The Goal:

Attain the participation of 60% of local elementary

schools.

Help us to...

Increase Awareness

&

Change Behaviour

Proposed Marketing Tactics

Partnerships with Elementary Schools

Presentations at PTA and School Council Meetings

Teachers discuss event at Parent-Teacher Interviews

“Do the Ask”

Local Radio and News

DJs are potential participants

As public leaders they have the ability to influence our target market

“In Touch” Segment

Special event promotion by trusted news personalities

How it works…Step 1: Participants register at a local

elementary schoolStep 2: Participants encourage their friends

and other family members to get involvedStep 3: On June 3…

Walk, Bike, Take Transit, Carpool…Anything but drive!

Step 4: Submit their actions and receive statistics on the impact they made

Rewards given to all participants, especially those with the largest contributions!

Why Should YOU Get Involved?

“83% of consumers say they have a more positive image of a company

that supports a cause they care

about”so…

American Demographics, Jan. 2001

Build your Goodwill

Enhance your Reputation

Let the City of Edmonton know what you stand for!

Help Edmontonians

Breathe Easier on

Clean-Air Day

Help us make Commuter Challenge

2009 a success!

It’s our city.Take control!

To Get Involved:

Visit the Commuter Challenge website at:

www.commuterchallenge.ca

Or Contact Jill MacPherson at the national office:

(605) 287-7976

j.macpherson@commuterchallenge.ca