freesource social influence marketing

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Freesource Case Study: Social Influence Marketing - How to use LinkedIn groups to influence future buying patterns of your prospects. Visual support for my blog post: http://freesourceagency.com/blog/?p=67

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Freesourcing Case Study: Social Influence Marketing

Uploaded 6.23.09

Web: www.freesourceagency.com Email: negan@freesourceagency.com

LinkedIn: www.linkedin.com/in/nathanegan Twitter: www.twitter.com/nathanegan

LinkedIn Groups Case Study “Satisfied Clients of…”

CEO Of A Major Regional Corporation

Joins LinkedIn Group Called: Satisfied Clients Of Pinnacle Financial Services

PinnacleFinancialServices

Status Update To 50, 100, 200, 500+ Trusted Connections

PinnacleFinancialServices

Status Update To 50, 100, 200, 500+ Trusted Connections

PinnacleFinancialServices

Remember, their connections are your prospects!

Badge/logo placement on LinkedIn profile for the world to see!

PinnacleFinancialServices

PinnacleFinancialServices

PinnacleFinancialServices

SalesTeam

INBOUND SALES LEADS

Other incredible benefits of doing this:   Your clients can now see and communicate with each other inside the group

  As the group owner, you will be able to directly communicate with them 1 time per week through LinkedIn’s group owner InMail / Email system (think about that!)

  Everyone in the group will be able to post articles and start discussion threads

  Marketing materials! This is powerful information to be presenting on sales calls

The process/methodology I outlined in this slide deck is a perfect example of what my company does – through social media, we help you leverage your past successes and current resources. Please feel free to contact me or anyone on my team for more information on customized ways to tap into the power of the social web!

You can also read my blog entry on this as a case study for IT Acceleration: http://freesourceagency.com/blog/?p=67

Cheers! Nathan + The Freesource Team

---------------------------------------------

Nathan Egan Founder & Managing Partner | Freesource Agency, LLC 484.732.8018

negan@freesourceagency.com www.freesourceagency.com www.linkedin.com/in/nathanegan www.twitter.com/nathanegan

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