freesource social influence marketing
Post on 17-Oct-2014
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Freesource Case Study: Social Influence Marketing - How to use LinkedIn groups to influence future buying patterns of your prospects. Visual support for my blog post: http://freesourceagency.com/blog/?p=67TRANSCRIPT
Freesourcing Case Study: Social Influence Marketing
Uploaded 6.23.09
Web: www.freesourceagency.com Email: [email protected]
LinkedIn: www.linkedin.com/in/nathanegan Twitter: www.twitter.com/nathanegan
LinkedIn Groups Case Study “Satisfied Clients of…”
CEO Of A Major Regional Corporation
Joins LinkedIn Group Called: Satisfied Clients Of Pinnacle Financial Services
PinnacleFinancialServices
Status Update To 50, 100, 200, 500+ Trusted Connections
PinnacleFinancialServices
Status Update To 50, 100, 200, 500+ Trusted Connections
PinnacleFinancialServices
Remember, their connections are your prospects!
Badge/logo placement on LinkedIn profile for the world to see!
PinnacleFinancialServices
PinnacleFinancialServices
PinnacleFinancialServices
SalesTeam
INBOUND SALES LEADS
Other incredible benefits of doing this: Your clients can now see and communicate with each other inside the group
As the group owner, you will be able to directly communicate with them 1 time per week through LinkedIn’s group owner InMail / Email system (think about that!)
Everyone in the group will be able to post articles and start discussion threads
Marketing materials! This is powerful information to be presenting on sales calls
The process/methodology I outlined in this slide deck is a perfect example of what my company does – through social media, we help you leverage your past successes and current resources. Please feel free to contact me or anyone on my team for more information on customized ways to tap into the power of the social web!
You can also read my blog entry on this as a case study for IT Acceleration: http://freesourceagency.com/blog/?p=67
Cheers! Nathan + The Freesource Team
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Nathan Egan Founder & Managing Partner | Freesource Agency, LLC 484.732.8018
[email protected] www.freesourceagency.com www.linkedin.com/in/nathanegan www.twitter.com/nathanegan