fraser bullock
Post on 10-May-2015
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Business Transformations, Sales Operations and Lessons Learned from the 2002 Olympic Winter Games
Noelle Picus-PaceSilver Medal Winner at Sochi
Skeleton launch
Survived: There must be a better way
Transformed run
Checking my time
Mitt at the
Olympics
Marketing Transformation
Ads with “Fuzzy”Results
WebsiteAnalytics
Statistical Tracking Of
Website Visitors
A/B Testing
Web Marketing
Optimization
Marketing ROI Analytics
Sales Optimization
Sales Team
• Territories• Brochures• Samples
Sales OperationsAnalytics
ROI
PlanField Sales
Inside Sales
Detailed Sales Operations
Micro Training Call Targeting:• When• Who• What• How
Inside Sales
Visual Tools Motivation• Gamification
20 Companies-Over 1000 Jobs
• Goal Zero – Bluffdale, UT• Omniture – Orem, UT• At Task – Lehi, UT• Wilson – Saint George, UT• Mindshare – Murray, UT• Mity Lite – Orem, UT• Tru Hearing – Sandy, UT• Imagine Learning – Provo, UT
Transformational Success
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