foursquare: why you want to claim your business

Why You Want To Claim Your

Business……And Map The Secrets Your

Customers Are Telling You!

DESK TOP

MOBILE PHONE

COMPATIBLE!COMPATIBLE!

Some statistics from our Some statistics from our society…society…* There are 5.3 BILLION mobile subscribers – 77% of the

world population!

* Mobile device sales rose in 2010 – smart phone sales the strongest.

* In the USA 25% of mobile users are mobile-only.

* Today in USA 90% of mobile subscribers have an Internet-ready phone.

* US mobile ad revenues are expected to hit $1 Billion in 2011!

* 300,000 mobile apps have been developed in 3 years.* Mobile apps have been downloaded 10.9

billion times.

* 50% of US mobile customers predicted to have smart phones Q4 2011.

* 292,847,098 mobile phones as of * 292,847,098 mobile phones as of 6/2010….and increasing!6/2010….and increasing!

~ Data from ThinkMobi & Wikipedia, February 2011.

Most popular activities on the mobile web…Most popular activities on the mobile web…

•Mobile search •Reading news & sports

information •Downloading music &

videos•Email & instant messages

“There are more than 200 million active users [40 %] currently accessing Facebook through

their mobile devices.” ~Facebook, January 2011

Image credit: cnet.~ Data from ThinkMobi , February 2011.

The future on the mobile The future on the mobile web…web…

1) Money transfer 2) Location-based services 3) M-health4) M-payment

~ Data from ThinkMobi, February 2011.

•FREE to sign-up!•Customers become brand

ambassadors!•Mayor specials encourage customer

loyalty!•Check-ins can be syndicated to social

share partners:

Note: Check-in,

but location kept

private.1234

Friends

1859 Followers

414 Connections

Still think Still think Foursquare’sFoursquare’s no big dealno big deal??

FOR BUSINESSFOR BUSINESS

•Venues•Brands

~ With or without locations

Brick & Mortar Businesses…Brick & Mortar Businesses…

•Attract new customers!•Encourage customer loyalty!

•Let your customers take your message viral!

EXAMPLE: Claimed Venue.

•Lists Twitter ID.•Leaves a message to patrons.•Can add to your To-Do list.

* Needs photos!

Grab the code Grab the code to place the to place the

button on your button on your website, blog, website, blog, or other social or other social network page! network page!

*** Type Your Tip Here! *** Type Your Tip Here! ******

~ This is what makes it social.~This is what can take your location

message viral.

BrandsBrands……Engage your fans no matter

what location!•Create a Page.•Add some tips.

•Encourage followers.•Apply for your own

badge!

How is your special How is your special discovered?discovered?3 Ways to

discover…

•Mayor•Frequency•Venue

Regulars

•Count•Custo

Types:

*From foursquare.com/business

Mayor Mayor Specials…Specials…

Starbucks - $1.00 off Frappuccinos!

Chili’s – Free chips & salsa!

Air New Zealand - Free admission to the Koru Lounge or 100 Airpoints

Dollars!

The Philadelphian Restaurant – A Cruise!

Your Mayor Your Mayor Special…Special…

How will you make it exciting for your brand ambassadors???

*From foursquare.com/business

Example Insights about your customers’ Example Insights about your customers’ spending habits!spending habits!

* See who to celebrate!* Learn your best-selling products/services!

Your Your customercustomer

s are…s are…

Carrying Carrying you with you with them…them…

Telling their Telling their friends about friends about

you…you…

BraggingBragging about about you…you…

ProvidinProviding you g you with with

valuablevaluable InsightInsight

s…s…

Don’t Don’t they they

deservdeserve a e a

Scooby Scooby snack?snack?

Contact your Contact your Foursquare Foursquare AmbassadorAmbassador for help! for help!

KERI JAEHNIGIdea Girl Media937-725-7386

keri@ideagirlmedia.com

SIGN UP:

http://Join.4sq.com/connectyou

References/References/SourcesSources

* foursquare.co

m* Facebook.co

m* twitter.co

m* seo.com

* wikipedia.co

m* naveenium.c

om* mobithinking.c

Samsung.com*

cnet.com

* businessinsider.com* Google.com * catalystmarketer.com

* thecupcakeblog.c

* socialonmain.c

Thank Thank you for you for

your time your time and and

attentionattention!!!!

Why You Want To Claim Your

Business……And Map The Secrets Your

Customers Are Telling You!

foursquare: why you want to claim your business

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